Vertical's tech stack
What does Vertical use?
Vertical (vertical.vc) uses at least 15 tools we can see from public records, including Netlify for hosting, Microsoft 365 for email and documents, Dealfront for sales and Google Analytics for analytics. Last checked .
- Industry
- Management Consulting
- Size
- 11–50 employees
- Based in
- Helsinki, Finland
- Founded
- 2015
- Company page
- Tools found
- 15
- Categories
- 12
- Layers
- 5 of 5
- Last checked
- Oct 2026
Vertical's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
DNS
Application
3 tools, what the product is built with
Data & Observability
2 tools, what they measure and store
Go-to-market
5 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Company Ops
3 tools, what the team runs on day to day
Email Delivery
Vertical tech stack FAQ
What tools does Vertical use?
As of October 2026, runsonwhat has found 15 tools at Vertical (vertical.vc) in public records. Edge & Hosting: Netlify and Gandi. Application: Google Fonts, Anthropic and Astro. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Dealfront. Company Ops: Microsoft 365, Google Workspace and Mailjet. Last checked October 20, 2026.
What cloud does Vertical run on?
Vertical uses Netlify for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Netlify through a subdomain that points at Netlify and DNS records. Netlify is used by 11,596 companies runsonwhat tracks.
What sales tools does Vertical use?
The sales tools runsonwhat has found at Vertical are Dealfront (October 2026); no CRM shows up in Vertical's public records. runsonwhat found Dealfront through Dealfront code on vertical.vc. Dealfront is used by 10,922 companies runsonwhat tracks.
What email provider does Vertical use?
Vertical uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,822 companies runsonwhat tracks.
What analytics tools does Vertical use?
Vertical uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on vertical.vc. Google Analytics is used by 890,808 companies runsonwhat tracks.
What is Vertical's website built with?
Vertical uses Sanity for its website, according to runsonwhat (October 2026). runsonwhat found Sanity through Sanity code on vertical.vc. Sanity is used by 5,069 companies runsonwhat tracks.
Does Vertical use Google Fonts?
Yes. runsonwhat found Google Fonts at Vertical through Google Fonts code on vertical.vc. Google Fonts is a Media & UI tool used by 816,563 companies runsonwhat tracks.
Does Vertical use AI tools?
Yes. runsonwhat has found Anthropic at Vertical; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Vertical may use more AI tools than these.
How does runsonwhat know what Vertical uses?
runsonwhat reads public records only. Of the 15 tools at Vertical, 8 were found through code on vertical.vc, 3 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and vertical.vc about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.