runsonwhat

Upworthy's tech stack

What does Upworthy use?

Upworthy (upworthy.com) uses at least 52 tools we can see from public records, including comScore for analytics, Shopify for its website, Ahrefs for marketing and Fastly for content delivery. Upworthy started using Apple Business in Oct 2026 and has used Shopify since Feb 2021, going by certificate records. Last checked .

Industry
Advertising
Size
11–50 employees
Based in
Los Angeles, United States
Founded
2012
LinkedIn
Company page
Re-check liveVisit upworthy.com
Tools found
52
Categories
13
Oldest proven tool
Feb 2021
Changes seen
2

Upworthy's stack, layer by layer

Of 52 tools, 27 came from website code, 11 from website config, 6 from DNS verification records and 8 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

6 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

4 tools, what the product is built with

Frontend

Media & UI

Data & Observability

4 tools, what they measure and store

Analytics

Go-to-market

31 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Company Ops

7 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Security & Compliance

What changed at Upworthy

Recent starts and stops

  1. StartedApple Business
  2. StoppedSailthru

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Shopify
  2. Amazon CloudFront

Companies like Upworthy also use

Tools common among companies with a similar stack that we haven't found at Upworthy.

Companies with a stack like Upworthy's

Ranked by shared tools, with rare tools counting more.

Upworthy tech stack FAQ

What tools does Upworthy use?

As of November 2026, runsonwhat has found 52 tools at Upworthy (upworthy.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace, reCAPTCHA and Apple Business. Last checked November 5, 2026.

What cloud does Upworthy run on?

Upworthy uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on upworthy.com. Amazon Web Services is used by 147,277 companies runsonwhat tracks.

What email provider does Upworthy use?

Upworthy uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on upworthy.com. Google Workspace is used by 417,906 companies runsonwhat tracks.

What analytics tools does Upworthy use?

Upworthy uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Parse.ly, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on upworthy.com. Google Analytics is used by 903,777 companies runsonwhat tracks.

What is Upworthy's website built with?

Upworthy uses WordPress for its website, alongside Yoast SEO and Shopify, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on upworthy.com. WordPress is used by 606,676 companies runsonwhat tracks.

What marketing software does Upworthy use?

Upworthy uses Mailchimp for marketing, alongside Ahrefs and beehiiv, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 118,569 companies runsonwhat tracks.

How long has Upworthy used Shopify?

Upworthy has used Shopify since at least February 2021, going by the first public certificate of the upworthy.com subdomain that points at Shopify. Other long-running tools at Upworthy include Amazon CloudFront (since September 2021).

Does Upworthy use jQuery?

Yes. runsonwhat found jQuery at Upworthy through jQuery code on upworthy.com. jQuery is a Frontend tool used by 927,217 companies runsonwhat tracks.

Has Upworthy changed tools recently?

Yes. On runsonwhat's rechecks, Upworthy started using Apple Business (latest on October 31, 2026) and stopped using Sailthru (latest on October 20, 2026). A change counts only between two checks of upworthy.com done the same way.

Which companies have a tech stack similar to Upworthy's?

The companies with the stacks most like Upworthy's are Good.is, ARLnow, StudyFinds and Modern Farmer, according to runsonwhat (November 2026). Each shares 23 to 41 tools with Upworthy, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Upworthy uses?

runsonwhat reads public records only. Of the 52 tools at Upworthy, 27 were found through code on upworthy.com, 11 through website configuration files, 7 through DNS records, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upworthy.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.