What does Upgrade use?

As of October 2026, runsonwhat has found 23 tools at Upgrade (uplift.com) in public records. Edge & Hosting: Amazon Route 53, Amazon CloudFront and Akamai. Application: Next.js. Data & Observability: Optimizely, Tealium and Heap. Go-to-market: Meta Pixel, Salesforce and Contentful. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 6, 2026.

Upgrade uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 32,913 companies runsonwhat tracks.

Upgrade uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 694,554 companies runsonwhat tracks.

Upgrade uses Heap for analytics, according to runsonwhat (October 2026). runsonwhat found Heap through Heap code on uplift.com. Heap is used by 1,451 companies runsonwhat tracks.

Upgrade uses Contentful for its website, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on uplift.com. Contentful is used by 3,807 companies runsonwhat tracks.

Upgrade uses Jotform for marketing, according to runsonwhat (October 2026). runsonwhat found Jotform through Jotform code on uplift.com. Jotform is used by 3,106 companies runsonwhat tracks.

Upgrade has used ThreatMetrix since at least August 2020, going by the first public certificate of the uplift.com subdomain that points at ThreatMetrix. Other long-running tools at Upgrade include Akamai (since November 2021).

Yes. runsonwhat found Meta Pixel at Upgrade through a DNS verification record for Meta Pixel and code on uplift.com. Meta Pixel is a Ads & Pixels tool used by 370,619 companies runsonwhat tracks.

The companies with the stacks most like Upgrade's are Best-One Tire & Service, Educate The Citizens, Summit Animal Health and Consolare, according to runsonwhat (October 2026). Each shares 5 to 8 tools with Upgrade, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 23 tools at Upgrade, 8 were found through DNS records, 7 through code on uplift.com, 4 through email records, 3 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and uplift.com about monthly.