runsonwhat

UPI's tech stack

What does UPI use?

UPI (upi.com) uses at least 43 tools we can see from public records, including Google Workspace for email and documents, Demandbase for sales, Google Analytics for analytics and Mailchimp for marketing. Last checked .

Industry
Journalism
Based in
United States
Founded
1907
Re-check liveVisit upi.com
Tools found
43
Categories
9
Layers
5 of 5
Last checked
Oct 2026

UPI's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

Application

3 tools, what the product is built with

Frontend

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

33 tools, how they find and keep customers

Marketing

Ads & Pixels

Sales & CRM

Company Ops

2 tools, what the team runs on day to day

Workspace

Security & Compliance

Companies like UPI also use

Tools common among companies with a similar stack that we haven't found at UPI.

Companies with a stack like UPI's

Ranked by shared tools, with rare tools counting more.

UPI tech stack FAQ

What tools does UPI use?

As of October 2026, runsonwhat has found 43 tools at UPI (upi.com) in public records. Edge & Hosting: Cloudflare and Fastly. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Chartbeat. Go-to-market: Google Ads, LinkedIn Insight Tag and Mailchimp. Company Ops: Google Workspace and reCAPTCHA. Last checked October 20, 2026.

What sales tools does UPI use?

The sales tools runsonwhat has found at UPI are Demandbase, Bombora and Clickagy (October 2026); no CRM shows up in UPI's public records. runsonwhat found Demandbase through Demandbase code on upi.com.

What email provider does UPI use?

UPI uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on upi.com. Google Workspace is used by 401,498 companies runsonwhat tracks.

What analytics tools does UPI use?

UPI uses Google Analytics for analytics, alongside Google Tag Manager and Chartbeat, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upi.com. Google Analytics is used by 875,626 companies runsonwhat tracks.

What marketing software does UPI use?

UPI uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on upi.com. Mailchimp is used by 114,696 companies runsonwhat tracks.

Does UPI use jQuery?

Yes. runsonwhat found jQuery at UPI through jQuery code on upi.com. jQuery is a Frontend tool used by 913,151 companies runsonwhat tracks.

Which companies have a tech stack similar to UPI's?

The companies with the stacks most like UPI's are Lincolnshire Live, Teesside Live, The Nation and Journal-News.com, according to runsonwhat (October 2026). Each shares 36 to 39 tools with UPI, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what UPI uses?

runsonwhat reads public records only. Of the 43 tools at UPI, 39 were found through code on upi.com, 3 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upi.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.