Traction's tech stack
What does Traction use?
Traction (traction.co) uses at least 9 tools we can see from public records, including Vercel for hosting, Sanity for its website, Cloudflare Turnstile for security and Google Analytics for analytics. Last checked .
- Industry
- Marketing and Advertising
- Size
- 11–50 employees
- Based in
- San Francisco, United States
- Founded
- 2014
- Company page
- Tools found
- 9
- Categories
- 8
- Layers
- 5 of 5
- Last checked
- Nov 2026
Traction's stack, layer by layer
Of 9 tools, 7 came from website code, 1 from DNS records and 1 from website config. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
3 tools, what the product is built with
Data & Observability
2 tools, what they measure and store
Go-to-market
1 tool, how they find and keep customers
Website & CMS
Company Ops
1 tool, what the team runs on day to day
Security & Compliance
Companies like Traction also use
Tools common among companies with a similar stack that we haven't found at Traction.
Companies with a stack like Traction's
Ranked by shared tools, with rare tools counting more.
Imagic Creative AgencyMarketing and Advertising · 11–50 people7in common
Ace & CompanyVenture Capital & Private Equity · 11–50 people4in common
Madison Plastic SurgeryHealthcare · 11–50 people4in common
VisualmaMedia Production · 11–50 people3in common
WuxInternet · 11–50 people5in common
Boss as a ServiceProfessional Training & Coaching · 11–50 people3in common
Big Fig MattressRetail · 11–50 people5in common
TwinnerSporting Goods · 11–50 people3in common
More Marketing and Advertising companies
Other Marketing and Advertising companies we've checked.
Essencemediacom MenaMarketing and Advertising · 51–200 people
Seo.aiMarketing and Advertising · 11–50 people
Wavemaker SlovakiaMarketing and Advertising · 5,001–10,000 people
Takt | Brand + Digital Agency - Canada + USMarketing and Advertising · 11–50 people
Saatchi & Saatchi LondonMarketing and Advertising · 201–1,000 people
Collinson GroupMarketing and Advertising · 11–50 people
Traction tech stack FAQ
What tools does Traction use?
As of November 2026, runsonwhat has found 9 tools at Traction (traction.co) in public records. Edge & Hosting: Cloudflare and Vercel. Application: Next.js and Mux. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Sanity. Company Ops: Cloudflare Turnstile. Last checked November 13, 2026.
What cloud does Traction run on?
Traction uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through Vercel code on traction.co. Vercel is used by 53,685 companies runsonwhat tracks.
What analytics tools does Traction use?
Traction uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on traction.co. Google Analytics is used by 904,255 companies runsonwhat tracks.
What is Traction's website built with?
Traction uses Sanity for its website, according to runsonwhat (November 2026). runsonwhat found Sanity through Sanity code on traction.co. Sanity is used by 5,355 companies runsonwhat tracks.
Does Traction use Cloudflare?
Yes. runsonwhat found Cloudflare at Traction through DNS records that point at Cloudflare. Cloudflare is a CDN & Edge tool used by 736,321 companies runsonwhat tracks.
Which companies have a tech stack similar to Traction's?
The companies with the stacks most like Traction's are Imagic Creative Agency, Ace & Company, Madison Plastic Surgery and Visualma, according to runsonwhat (November 2026). Each shares 3 to 7 tools with Traction, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Traction uses?
runsonwhat reads public records only. Of the 9 tools at Traction, 7 were found through code on traction.co, 1 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and traction.co about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.