The Good's tech stack
What does The Good use?
The Good (thegood.com) uses at least 30 tools we can see from public records, including Amazon Web Services for hosting, Google Workspace for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .
“Digital Experience Optimization consultancy specializing in conversion rate optimization, UX research, and A/B testing”
- Industry
- Consulting
- Size
- 11–50 employees
- Based in
- Portland, United States
- Founded
- 2009
- Company page
- Tools found
- 30
- Categories
- 17
- Layers
- 5 of 5
- Changes seen
- 10
The Good's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
5 tools, where the bytes are served from
CDN & Edge
Application
6 tools, what the product is built with
Data & Observability
7 tools, what they measure and store
Flags & Experiments
Data Pipeline
Go-to-market
6 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Collaboration
Dev Tools
Security & Compliance
What changed at The Good
Recent starts and stops
- StartedAutodesk
- StartedAmazon Web Services
- StartedMicrosoft Azure
- StartedConvert
- StartedOptimizely
- StartedVWO
- StartedHotjar
- StartedLooker
- StoppedCursor
- StoppedDMARC Digests
Companies like The Good also use
Tools common among companies with a similar stack that we haven't found at The Good.
Companies with a stack like The Good's
Ranked by shared tools, with rare tools counting more.
TermlySoftware · 11–50 people13in common
iCentricIT Services · 11–50 people8in common
MediaLookerInternet · 11–50 people5in common
SwineTech, IncSoftware · 11–50 people15in common
Publicis CommerceMarketing and Advertising · 10,000+ people6in common
CoinRetail · 5,001–10,000 people11in common
LDP | Intelligent Transfer Assistantldptech.ai10in common
LaunchDarklylaunchdarkly.com13in common
The Good tech stack FAQ
What tools does The Good use?
As of October 2026, runsonwhat has found 30 tools at The Good (thegood.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Google Workspace, Apple Business and GlobalSign. Last checked October 18, 2026.
What cloud does The Good run on?
The Good uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, Microsoft Azure and Kinsta, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services on thegood.com's subprocessor list. Amazon Web Services is used by 145,592 companies runsonwhat tracks.
What CRM does The Good use?
The Good uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on thegood.com. HubSpot is used by 93,827 companies runsonwhat tracks.
What email provider does The Good use?
The Good uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on thegood.com. Google Workspace is used by 402,286 companies runsonwhat tracks.
What analytics tools does The Good use?
The Good uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thegood.com. Google Analytics is used by 877,757 companies runsonwhat tracks.
What is The Good's website built with?
The Good uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on thegood.com. WordPress is used by 595,947 companies runsonwhat tracks.
Does The Good use jQuery?
Yes. runsonwhat found jQuery at The Good through jQuery code on thegood.com. jQuery is a Frontend tool used by 914,445 companies runsonwhat tracks.
Does The Good use AI tools?
Yes. runsonwhat has found Anthropic at The Good; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The Good may use more AI tools than these.
Has The Good changed tools recently?
Yes. On runsonwhat's rechecks, The Good started using Autodesk, Amazon Web Services and Microsoft Azure (latest on October 18, 2026) and stopped using Cursor and DMARC Digests (latest on October 11, 2026). A change counts only between two checks of thegood.com done the same way.
Which companies have a tech stack similar to The Good's?
The companies with the stacks most like The Good's are Termly, iCentric, MediaLooker and SwineTech, according to runsonwhat (October 2026). Each shares 5 to 15 tools with The Good, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what The Good uses?
runsonwhat reads public records only. Of the 30 tools at The Good, 12 were found through code on thegood.com, 8 through its own subprocessor list, 6 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thegood.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.