runsonwhat

The Back Store's tech stack

What does The Back Store use?

The Back Store (thebackstore.com) uses at least 14 tools we can see from public records, including Google Analytics for analytics, PayPal for payments, Magento for its website and MailChannels for email delivery. Last checked .

Industry
Retail
Size
11–50 employees
Based in
Poway, United States
Founded
1996
LinkedIn
Company page
Re-check liveVisit thebackstore.com
Tools found
14
Categories
7
Layers
4 of 5
Last checked
Oct 2026

The Back Store's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Application

8 tools, what the product is built with

Frontend

Payments & Billing

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

3 tools, how they find and keep customers

Website & CMS

Ads & Pixels

Company Ops

1 tool, what the team runs on day to day

Email Delivery

Companies like The Back Store also use

Tools common among companies with a similar stack that we haven't found at The Back Store.

Companies with a stack like The Back Store's

Ranked by shared tools, with rare tools counting more.

More Retail companies

Other Retail companies we've checked.

The Back Store tech stack FAQ

What tools does The Back Store use?

As of October 2026, runsonwhat has found 14 tools at The Back Store (thebackstore.com) in public records. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Magento. Company Ops: MailChannels. Last checked October 17, 2026.

What payment provider does The Back Store use?

The Back Store uses PayPal for payments and billing, alongside Braintree, Affirm and Cardinal Commerce, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on thebackstore.com. PayPal is used by 33,961 companies runsonwhat tracks.

What analytics tools does The Back Store use?

The Back Store uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thebackstore.com. Google Analytics is used by 863,011 companies runsonwhat tracks.

What is The Back Store's website built with?

The Back Store uses Magento for its website, according to runsonwhat (October 2026). runsonwhat found Magento through Magento code on thebackstore.com. Magento is used by 6,264 companies runsonwhat tracks.

Does The Back Store use jQuery?

Yes. runsonwhat found jQuery at The Back Store through jQuery code on thebackstore.com. jQuery is a Frontend tool used by 905,116 companies runsonwhat tracks.

Which companies have a tech stack similar to The Back Store's?

The companies with the stacks most like The Back Store's are 2nd Swing, West Coast Kids, Helzberg Diamonds Shops and Get Certified IT Training Courses | Cloud Institute, according to runsonwhat (October 2026). Each shares 9 to 11 tools with The Back Store, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what The Back Store uses?

runsonwhat reads public records only. Of the 14 tools at The Back Store, 13 were found through code on thebackstore.com, 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thebackstore.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.