The Advocate's tech stack
What does The Advocate use?
The Advocate (theadvocate.com) uses at least 51 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Clickagy for sales and Google Analytics for analytics. Last checked .
- Industry
- Newspapers
- Size
- 51–200 employees
- Based in
- Baton Rouge, United States
- Founded
- 1913
- Company page
- Tools found
- 51
- Categories
- 14
- Oldest proven tool
- Feb 2024
- Last checked
- Oct 2026
The Advocate's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
5 tools, what the product is built with
Data & Observability
9 tools, what they measure and store
Go-to-market
22 tools, how they find and keep customers
Ads & Pixels
Google AdsWebsite
Meta PixelWebsite
Google Ad ManagerWebsite
Microsoft XandrWebsite
MagniteConfig
PubMaticConfig
OpenXConfig
Amazon AdvertisingWebsite
Media.netConfig
TaboolaWebsite
Index ExchangeConfig
SovrnConfig
RTB HouseWebsite
QuantcastWebsite
LiveIntentWebsite
33AcrossWebsite
NativoWebsite
LotameWebsite
OutbrainWebsite
Sales & CRM
Company Ops
12 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
What changed at The Advocate
Using since
Dates come from the first certificate of the subdomain that points at the tool.
The Advocate tech stack FAQ
What tools does The Advocate use?
As of October 2026, runsonwhat has found 51 tools at The Advocate (theadvocate.com) in public records. Edge & Hosting: Amazon Web Services, Fastly and Microsoft Azure. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, Meta Pixel and Google Ad Manager. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 7, 2026.
What cloud does The Advocate run on?
The Advocate uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on theadvocate.com, and The Advocate has used it since at least January 2026. Amazon Web Services is used by 144,878 companies runsonwhat tracks.
What sales tools does The Advocate use?
The sales tools runsonwhat has found at The Advocate are Clickagy (October 2026); no CRM shows up in The Advocate's public records. runsonwhat found Clickagy through Clickagy code on theadvocate.com. Clickagy is used by 4,509 companies runsonwhat tracks.
What email provider does The Advocate use?
The Advocate uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 701,710 companies runsonwhat tracks.
What analytics tools does The Advocate use?
The Advocate uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on theadvocate.com. Google Analytics is used by 853,379 companies runsonwhat tracks.
What monitoring tools does The Advocate use?
The Advocate uses web-vitals for monitoring, according to runsonwhat (October 2026). runsonwhat found web-vitals through web-vitals code on theadvocate.com. web-vitals is used by 26,081 companies runsonwhat tracks.
How long has The Advocate used Fastly?
The Advocate has used Fastly since at least February 2024, going by the first public certificate of the theadvocate.com subdomain that points at Fastly. Other long-running tools at The Advocate include Microsoft Azure (since May 2025) and Amazon Web Services (since January 2026).
Does The Advocate use jQuery?
Yes. runsonwhat found jQuery at The Advocate through jQuery code on theadvocate.com. jQuery is a Frontend tool used by 897,845 companies runsonwhat tracks.
Which companies have a tech stack similar to The Advocate's?
The companies with the stacks most like The Advocate's are JournalStar.com, The Eagle, Midland Reporter-Telegram and Capital Gazette, according to runsonwhat (October 2026). Each shares 29 to 31 tools with The Advocate, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what The Advocate uses?
runsonwhat reads public records only. Of the 51 tools at The Advocate, 30 were found through code on theadvocate.com, 8 through DNS records, 6 through website configuration files, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theadvocate.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.