SWAG's tech stack
What does SWAG use?
SWAG (swag.de) uses at least 12 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, Mailchimp for marketing and Cookiebot for security. Last checked .
- Based in
- Germany
- Tools found
- 12
- Categories
- 6
- Layers
- 4 of 5
- Changes seen
- 2
SWAG's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Application
3 tools, what the product is built with
Media & UI
Data & Observability
2 tools, what they measure and store
Go-to-market
4 tools, how they find and keep customers
Ads & Pixels
Company Ops
3 tools, what the team runs on day to day
Workspace
Security & Compliance
What changed at SWAG
Recent starts and stops
- StartedGoogle Ads
- StartedMeta Pixel
SWAG tech stack FAQ
What tools does SWAG use?
As of November 2026, runsonwhat has found 12 tools at SWAG (swag.de) in public records. Application: Vimeo, YouTube and GSAP. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Cookiebot and Proofpoint. Last checked November 2, 2026.
What email provider does SWAG use?
SWAG uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 719,668 companies runsonwhat tracks.
What analytics tools does SWAG use?
SWAG uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on swag.de. Google Analytics is used by 906,208 companies runsonwhat tracks.
What marketing software does SWAG use?
SWAG uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 117,780 companies runsonwhat tracks.
Does SWAG use Google Ads?
Yes. runsonwhat found Google Ads at SWAG through Google Ads code on swag.de. Google Ads is a Ads & Pixels tool used by 541,937 companies runsonwhat tracks.
Has SWAG changed tools recently?
Yes. On runsonwhat's rechecks, SWAG started using Google Ads and Meta Pixel (latest on October 25, 2026). A change counts only between two checks of swag.de done the same way.
How does runsonwhat know what SWAG uses?
runsonwhat reads public records only. Of the 12 tools at SWAG, 8 were found through code on swag.de, 2 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and swag.de about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.