Spar's tech stack
What does Spar use?
Spar (spar.dk) uses at least 19 tools we can see from public records, including Microsoft 365 for email and documents, Zendesk for customer support, Google Analytics for analytics and Salesforce Marketing Cloud for marketing. Last checked .
- Industry
- Retail
- Size
- 1,001–5,000 employees
- Based in
- Ringsted, Denmark
- Founded
- 1954
- Company page
- Tools found
- 19
- Categories
- 10
- Layers
- 5 of 5
- Last checked
- Oct 2026
Spar's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
3 tools, what the product is built with
Frontend
Backend & Database
Data & Observability
2 tools, what they measure and store
Go-to-market
6 tools, how they find and keep customers
Ads & Pixels
Support & Docs
Company Ops
7 tools, what the team runs on day to day
Email Delivery
Security & Compliance
Spar tech stack FAQ
What tools does Spar use?
As of October 2026, runsonwhat has found 19 tools at Spar (spar.dk) in public records. Edge & Hosting: Fastly. Application: React, Next.js and Firebase. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Zendesk. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 10, 2026.
What email provider does Spar use?
Spar uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on spar.dk. Microsoft 365 is used by 701,710 companies runsonwhat tracks.
What does Spar use for customer support?
Spar uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on spar.dk. Zendesk is used by 40,934 companies runsonwhat tracks.
What analytics tools does Spar use?
Spar uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on spar.dk. Google Analytics is used by 853,379 companies runsonwhat tracks.
What marketing software does Spar use?
Spar uses Salesforce Marketing Cloud for marketing, according to runsonwhat (October 2026). runsonwhat found Salesforce Marketing Cloud through a DNS verification record for Salesforce Marketing Cloud and email records. Salesforce Marketing Cloud is used by 5,290 companies runsonwhat tracks.
Does Spar use Google Ads?
Yes. runsonwhat found Google Ads at Spar through Google Ads code on spar.dk. Google Ads is a Ads & Pixels tool used by 461,054 companies runsonwhat tracks.
Which companies have a tech stack similar to Spar's?
The companies with the stacks most like Spar's are Abzena, BMB Group, Dagrofa and Leisurepro, according to runsonwhat (October 2026). Each shares 4 to 10 tools with Spar, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Spar uses?
runsonwhat reads public records only. Of the 19 tools at Spar, 8 were found through code on spar.dk, 6 through email records and 5 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and spar.dk about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.