Smal GmbH's tech stack
What does Smal GmbH use?
Smal GmbH (smal.de) uses at least 21 tools we can see from public records, including Google Cloud for hosting, HubSpot for sales, Hotjar for analytics and Mailgun for email delivery. Last checked .
- Industry
- Design
- Size
- 51–200 employees
- Based in
- München, Germany
- Founded
- 2011
- Company page
- Tools found
- 21
- Categories
- 12
- Layers
- 5 of 5
- Last checked
- Nov 2026
Smal GmbH's stack, layer by layer
Of 21 tools, 12 came from website code, 3 from custom domain, 2 from DNS verification records and 4 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
4 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Go-to-market
7 tools, how they find and keep customers
Sales & CRM
Company Ops
4 tools, what the team runs on day to day
Email Delivery
Security & Compliance
Smal GmbH tech stack FAQ
What tools does Smal use?
As of November 2026, runsonwhat has found 21 tools at Smal (smal.de) in public records. Edge & Hosting: Cloudflare, Google Cloud and DigitalOcean. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked November 4, 2026.
What cloud does Smal run on?
Smal uses Google Cloud for hosting and cloud infrastructure, alongside DigitalOcean, according to runsonwhat (November 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 77,779 companies runsonwhat tracks.
What CRM does Smal use?
Smal uses HubSpot for its CRM, alongside Leadinfo, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on smal.de. HubSpot is used by 97,598 companies runsonwhat tracks.
What email provider does Smal use?
Smal uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 733,996 companies runsonwhat tracks.
What analytics tools does Smal use?
Smal uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on smal.de. Google Analytics is used by 903,880 companies runsonwhat tracks.
What marketing software does Smal use?
Smal uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 119,014 companies runsonwhat tracks.
Does Smal use jQuery?
Yes. runsonwhat found jQuery at Smal through jQuery code on smal.de. jQuery is a Frontend tool used by 927,223 companies runsonwhat tracks.
How does runsonwhat know what Smal uses?
runsonwhat reads public records only. Of the 21 tools at Smal, 12 were found through code on smal.de, 3 through DNS records, 3 through subdomains that point at the vendor, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and smal.de about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.