Simplicity's tech stack
What does Simplicity use?
Simplicity (simplicity.kiwi) uses at least 23 tools we can see from public records, including Microsoft 365 for email and documents, HubSpot for sales, Intercom for customer support and Google Analytics for analytics. Last checked .
- Industry
- Financial Services
- Size
- 11–50 employees
- Based in
- Auckland, New Zealand
- Founded
- 2016
- Company page
- Tools found
- 23
- Categories
- 11
- Layers
- 5 of 5
- Last checked
- Oct 2026
Simplicity's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
4 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Go-to-market
11 tools, how they find and keep customers
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
4 tools, what the team runs on day to day
Security & Compliance
Simplicity tech stack FAQ
What tools does Simplicity use?
As of October 2026, runsonwhat has found 23 tools at Simplicity (simplicity.kiwi) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Valimail. Last checked October 22, 2026.
What CRM does Simplicity use?
Simplicity uses HubSpot for its CRM, alongside Zoho, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on simplicity.kiwi. HubSpot is used by 95,436 companies runsonwhat tracks.
What email provider does Simplicity use?
Simplicity uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,697 companies runsonwhat tracks.
What does Simplicity use for customer support?
Simplicity uses Intercom for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Intercom through Intercom code on simplicity.kiwi. Intercom is used by 9,038 companies runsonwhat tracks.
What analytics tools does Simplicity use?
Simplicity uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on simplicity.kiwi. Google Analytics is used by 898,092 companies runsonwhat tracks.
What marketing software does Simplicity use?
Simplicity uses Mailchimp for marketing, alongside Ahrefs, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 117,195 companies runsonwhat tracks.
Does Simplicity use jQuery?
Yes. runsonwhat found jQuery at Simplicity through jQuery code on simplicity.kiwi. jQuery is a Frontend tool used by 925,094 companies runsonwhat tracks.
Does Simplicity use AI tools?
Yes. runsonwhat has found Anthropic at Simplicity; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Simplicity may use more AI tools than these.
How does runsonwhat know what Simplicity uses?
runsonwhat reads public records only. Of the 23 tools at Simplicity, 12 were found through code on simplicity.kiwi, 7 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and simplicity.kiwi about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.