Setu's tech stack
What does Setu use?
Setu (setu.in) uses at least 30 tools we can see from public records, including Amazon Web Services for hosting, Google Workspace for email and documents, Calendly for sales and Google Analytics for analytics. Last checked .
- Industry
- Consumer Goods
- Size
- 51–200 employees
- Based in
- Mumbai, India
- Founded
- 2016
- Company page
- Tools found
- 30
- Categories
- 16
- Layers
- 5 of 5
- Last checked
- Oct 2026
Setu's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Application
6 tools, what the product is built with
Frontend
Backend & Database
Media & UI
Data & Observability
7 tools, what they measure and store
Go-to-market
9 tools, how they find and keep customers
Website & CMS
Sales & CRM
Company Ops
4 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
Setu tech stack FAQ
What tools does Setu use?
As of October 2026, runsonwhat has found 30 tools at Setu (setu.in) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, YouTube and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 19, 2026.
What cloud does Setu run on?
Setu uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on setu.in. Amazon Web Services is used by 145,087 companies runsonwhat tracks.
What sales tools does Setu use?
The sales tools runsonwhat has found at Setu are Calendly (October 2026); no CRM shows up in Setu's public records. runsonwhat found Calendly through Calendly code on setu.in. Calendly is used by 25,009 companies runsonwhat tracks.
What email provider does Setu use?
Setu uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on setu.in. Google Workspace is used by 399,617 companies runsonwhat tracks.
What analytics tools does Setu use?
Setu uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Triple Whale, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on setu.in. Google Analytics is used by 858,948 companies runsonwhat tracks.
What is Setu's website built with?
Setu uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 59,021 companies runsonwhat tracks.
Does Setu use jQuery?
Yes. runsonwhat found jQuery at Setu through jQuery code on setu.in. jQuery is a Frontend tool used by 901,964 companies runsonwhat tracks.
Which companies have a tech stack similar to Setu's?
The companies with the stacks most like Setu's are Overtone Color, The Essence Vault, Crown & Paw and Julie Vos, according to runsonwhat (October 2026). Each shares 11 to 17 tools with Setu, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Setu uses?
runsonwhat reads public records only. Of the 30 tools at Setu, 20 were found through code on setu.in, 5 through DNS records, 3 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and setu.in about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.