Purple's tech stack
What does Purple use?
Purple (purplepr.com) uses at least 18 tools we can see from public records, including Netlify for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and DatoCMS for its website. Last checked .
- Industry
- Public Relations and Communications
- Size
- 51–200 employees
- Based in
- London, United Kingdom
- Founded
- 1997
- Company page
- Tools found
- 18
- Categories
- 11
- Layers
- 5 of 5
- Last checked
- Oct 2026
Purple's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
Hosting & Cloud
Application
5 tools, what the product is built with
Media & UI
Data & Observability
2 tools, what they measure and store
Go-to-market
4 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Security & Compliance
Companies like Purple also use
Tools common among companies with a similar stack that we haven't found at Purple.
Companies with a stack like Purple's
Ranked by shared tools, with rare tools counting more.
AutomileSoftware · 51–200 people6in common
Conscious MindsMarketing and Advertising · 51–200 people5in common
AbstractionVideo Games · 51–200 people7in common
ChefgoodFood Production · 51–200 people9in common
Bitwise Asset Management, Inc.Financial Services · 51–200 people8in common
RCI HoldingManagement Consulting · 51–200 people6in common
Bennetts Motorcycling Services LimitedInsurance · 51–200 people8in common
Cobden HaysonReal Estate · 51–200 people8in common
Purple tech stack FAQ
What tools does Purple use?
As of October 2026, runsonwhat has found 18 tools at Purple (purplepr.com) in public records. Edge & Hosting: Netlify. Application: Vimeo, Tailwind CSS and Vue.js. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Microsoft Ads and DatoCMS. Company Ops: Microsoft 365, Apple Business and Cookiebot. Last checked October 8, 2026.
What cloud does Purple run on?
Purple uses Netlify for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Netlify through a subdomain that points at Netlify and DNS records. Netlify is used by 10,923 companies runsonwhat tracks.
What email provider does Purple use?
Purple uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 700,577 companies runsonwhat tracks.
What analytics tools does Purple use?
Purple uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on purplepr.com. Google Analytics is used by 849,922 companies runsonwhat tracks.
What is Purple's website built with?
Purple uses DatoCMS for its website, according to runsonwhat (October 2026). runsonwhat found DatoCMS through DatoCMS code on purplepr.com. DatoCMS is used by 838 companies runsonwhat tracks.
Does Purple use Google Ads?
Yes. runsonwhat found Google Ads at Purple through Google Ads code on purplepr.com. Google Ads is a Ads & Pixels tool used by 456,133 companies runsonwhat tracks.
Which companies have a tech stack similar to Purple's?
The companies with the stacks most like Purple's are Automile, Conscious Minds, Abstraction and Chefgood, according to runsonwhat (October 2026). Each shares 5 to 9 tools with Purple, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Purple uses?
runsonwhat reads public records only. Of the 18 tools at Purple, 11 were found through code on purplepr.com, 4 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and purplepr.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.