Pure Electric's tech stack
What does Pure Electric use?
Pure Electric (pureelectric.com) uses at least 25 tools we can see from public records, including Vercel for hosting, Microsoft 365 for email and documents, Zendesk for customer support and Klarna for payments. Last checked .
- Industry
- Retail
- Size
- 51–200 employees
- Based in
- Bristol, United Kingdom
- Founded
- 2018
- Company page
- Tools found
- 25
- Categories
- 14
- Layers
- 5 of 5
- Changes seen
- 1
Pure Electric's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
4 tools, what the product is built with
Data & Observability
1 tool, what they measure and store
Flags & Experiments
Go-to-market
9 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Support & Docs
Company Ops
8 tools, what the team runs on day to day
Email Delivery
Workspace
Dev Tools
Security & Compliance
What changed at Pure Electric
Recent starts and stops
- StartedResend
Pure Electric tech stack FAQ
What tools does Pure Electric use?
As of October 2026, runsonwhat has found 25 tools at Pure Electric (pureelectric.com) in public records. Edge & Hosting: Cloudflare, Vercel and Microsoft Azure. Application: OpenAI, Firebase and Klarna. Data & Observability: Intelligems. Go-to-market: Meta Pixel, Shopify and Zendesk. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked October 20, 2026.
What cloud does Pure Electric run on?
Pure Electric uses Vercel for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found Vercel through a subdomain that points at Vercel and a DNS verification record. Vercel is used by 47,630 companies runsonwhat tracks.
What email provider does Pure Electric use?
Pure Electric uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 706,458 companies runsonwhat tracks.
What does Pure Electric use for customer support?
Pure Electric uses Zendesk for customer support and documentation, alongside Intercom, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 41,393 companies runsonwhat tracks.
What payment provider does Pure Electric use?
Pure Electric uses Klarna for payments and billing, according to runsonwhat (October 2026). runsonwhat found Klarna through Klarna code on pureelectric.com. Klarna is used by 4,778 companies runsonwhat tracks.
What is Pure Electric's website built with?
Pure Electric uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and email records. Shopify is used by 59,190 companies runsonwhat tracks.
Does Pure Electric use Cloudflare?
Yes. runsonwhat found Cloudflare at Pure Electric through DNS records that point at Cloudflare and code on pureelectric.com. Cloudflare is a CDN & Edge tool used by 698,128 companies runsonwhat tracks.
Does Pure Electric use AI tools?
Yes. runsonwhat has found OpenAI at Pure Electric; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Pure Electric may use more AI tools than these.
Has Pure Electric changed tools recently?
Yes. On runsonwhat's rechecks, Pure Electric started using Resend (latest on October 20, 2026). A change counts only between two checks of pureelectric.com done the same way.
Which companies have a tech stack similar to Pure Electric's?
The companies with the stacks most like Pure Electric's are Cambridge Satchel Company, Bulletproof Coffee, QALO and WONDERFOLD, according to runsonwhat (October 2026). Each shares 9 to 14 tools with Pure Electric, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Pure Electric uses?
runsonwhat reads public records only. Of the 25 tools at Pure Electric, 7 were found through email records, 6 through DNS records, 6 through code on pureelectric.com, 5 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and pureelectric.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.