runsonwhat

Optinova's tech stack

What does Optinova use?

Optinova (optinova.com) uses at least 13 tools we can see from public records, including Microsoft 365 for email and documents, HubSpot for sales, Google Analytics for analytics and WordPress for its website. Last checked .

Based in
Finland
Founded
1971
LinkedIn
Company page
Re-check liveVisit optinova.com
Tools found
13
Categories
10
Layers
4 of 5
Last checked
Oct 2026

Optinova's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Application

1 tool, what the product is built with

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

5 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

4 tools, what the team runs on day to day

Email Delivery

Workspace

Dev Tools

Security & Compliance

Companies like Optinova also use

Tools common among companies with a similar stack that we haven't found at Optinova.

Companies with a stack like Optinova's

Ranked by shared tools, with rare tools counting more.

Optinova tech stack FAQ

What tools does Optinova use?

We've found 13 tools at Optinova (optinova.com). Application: Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Mouseflow. Go-to-market: Google Ads, WordPress and HubSpot. Company Ops: Microsoft 365, Atlassian and Valimail. Last checked October 3, 2026.

What CRM does Optinova use?

Optinova uses HubSpot for sales and CRM. We found HubSpot through email records and website code.

What email provider does Optinova use?

Optinova uses Microsoft 365 for email and documents. We found Microsoft 365 through email records and DNS verification records.

What analytics tools does Optinova use?

Optinova uses Google Analytics, Google Tag Manager and Mouseflow for analytics. We found Google Analytics through website code.

What CMS does Optinova use?

Optinova uses WordPress for its website. We found WordPress through website code.

What marketing software does Optinova use?

Optinova uses ActiveCampaign for marketing. We found ActiveCampaign through email records.

Does Optinova use Microsoft 365?

Yes. We found Microsoft 365 at Optinova through email records and DNS verification records. Microsoft 365 is used by 245,233 companies we track.

How does runsonwhat know what Optinova uses?

We read public traces only: Optinova's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.