runsonwhat

Operative's tech stack

What does Operative use?

Operative (operative.com) uses at least 33 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .

Industry
Software
Size
1,001–5,000 employees
Based in
New York, United States
Founded
2000
LinkedIn
Company page
Re-check liveVisit operative.com
Tools found
33
Categories
18
Layers
5 of 5
Changes seen
1

Operative's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

4 tools, what the product is built with

Frontend

Backend & Database

AI

Media & UI

Data & Observability

3 tools, what they measure and store

Monitoring

Analytics

Go-to-market

11 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

11 tools, what the team runs on day to day

Workspace

Collaboration

Dev Tools

Finance & Legal

Security & Compliance

What changed at Operative

Recent starts and stops

  1. StartedNew Relic

Companies like Operative also use

Tools common among companies with a similar stack that we haven't found at Operative.

Companies with a stack like Operative's

Ranked by shared tools, with rare tools counting more.

More Software companies

Other Software companies we've checked.

Operative tech stack FAQ

What tools does Operative use?

As of October 2026, runsonwhat has found 33 tools at Operative (operative.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Tailwind CSS and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Apple Business and Cookiebot. Last checked October 20, 2026.

What cloud does Operative run on?

Operative uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on operative.com. Amazon Web Services is used by 145,488 companies runsonwhat tracks.

What CRM does Operative use?

Operative uses HubSpot for its CRM, alongside Salesforce, ZoomInfo and 6sense, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on operative.com. HubSpot is used by 93,675 companies runsonwhat tracks.

What email provider does Operative use?

Operative uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 709,038 companies runsonwhat tracks.

What analytics tools does Operative use?

Operative uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on operative.com. Google Analytics is used by 875,701 companies runsonwhat tracks.

What is Operative's website built with?

Operative uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on operative.com. WordPress is used by 594,949 companies runsonwhat tracks.

Does Operative use Google Fonts?

Yes. runsonwhat found Google Fonts at Operative through Google Fonts code on operative.com. Google Fonts is a Media & UI tool used by 806,873 companies runsonwhat tracks.

Does Operative use AI tools?

Yes. runsonwhat has found Anthropic at Operative; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Operative may use more AI tools than these.

Has Operative changed tools recently?

Yes. On runsonwhat's rechecks, Operative started using New Relic (latest on October 10, 2026). A change counts only between two checks of operative.com done the same way.

Which companies have a tech stack similar to Operative's?

The companies with the stacks most like Operative's are Nuxeo, Productboard, Xpanse and Owner.com, according to runsonwhat (October 2026). Each shares 10 to 14 tools with Operative, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Operative uses?

runsonwhat reads public records only. Of the 33 tools at Operative, 15 were found through code on operative.com, 12 through DNS records, 4 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and operative.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.