runsonwhat

Observian's tech stack

What does Observian use?

Observian (observian.com) uses at least 17 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .

Industry
Computer & Network Security
Size
11–50 employees
Based in
Salt Lake City, United States
Founded
2017
LinkedIn
Company page
Re-check liveVisit observian.com
Tools found
17
Categories
14
Layers
5 of 5
Last checked
Oct 2026

Observian's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

3 tools, what the product is built with

Frontend

Media & UI

Data & Observability

3 tools, what they measure and store

Monitoring

Analytics

Go-to-market

4 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

4 tools, what the team runs on day to day

Email Delivery

Workspace

Dev Tools

Companies like Observian also use

Tools common among companies with a similar stack that we haven't found at Observian.

Companies with a stack like Observian's

Ranked by shared tools, with rare tools counting more.

Observian tech stack FAQ

What tools does Observian use?

As of October 2026, runsonwhat has found 17 tools at Observian (observian.com) in public records. Edge & Hosting: Amazon Route 53, Google Cloud and Amazon CloudFront. Application: YouTube, GSAP and Gatsby. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, HubSpot and HubSpot CMS. Company Ops: Microsoft 365, Google Workspace and Atlassian. Last checked October 18, 2026.

What cloud does Observian run on?

Observian uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 75,103 companies runsonwhat tracks.

What CRM does Observian use?

Observian uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 92,110 companies runsonwhat tracks.

What email provider does Observian use?

Observian uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 701,710 companies runsonwhat tracks.

What analytics tools does Observian use?

Observian uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on observian.com. Google Analytics is used by 853,379 companies runsonwhat tracks.

What is Observian's website built with?

Observian uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS. HubSpot CMS is used by 32,788 companies runsonwhat tracks.

Does Observian use Google Ads?

Yes. runsonwhat found Google Ads at Observian through Google Ads code on observian.com. Google Ads is a Ads & Pixels tool used by 461,054 companies runsonwhat tracks.

Which companies have a tech stack similar to Observian's?

The companies with the stacks most like Observian's are Juno College of Technology, Barcanet, Buducloud and BPPL, according to runsonwhat (October 2026). Each shares 4 to 8 tools with Observian, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Observian uses?

runsonwhat reads public records only. Of the 17 tools at Observian, 8 were found through code on observian.com, 4 through DNS records, 3 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and observian.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.