runsonwhat

OBI's tech stack

What does OBI use?

OBI (obi.com) uses at least 14 tools we can see from public records, including Microsoft 365 for email and documents, Zendesk for customer support, Yandex Webmaster for marketing and Amazon CloudFront for content delivery. Last checked .

Industry
Retail
Size
10,000+ employees
Based in
Germany
Founded
1970
LinkedIn
Company page
Re-check liveVisit obi.com
Tools found
14
Categories
8
Layers
4 of 5
Changes seen
1

OBI's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

1 tool, what the product is built with

AI

Go-to-market

4 tools, how they find and keep customers

Marketing

Support & Docs

Company Ops

8 tools, what the team runs on day to day

Workspace

Collaboration

Dev Tools

Security & Compliance

What changed at OBI

Recent starts and stops

  1. StartedBitwarden

Companies like OBI also use

Tools common among companies with a similar stack that we haven't found at OBI.

Companies with a stack like OBI's

Ranked by shared tools, with rare tools counting more.

More Retail companies

Other Retail companies we've checked.

OBI tech stack FAQ

What tools does OBI use?

As of October 2026, runsonwhat has found 14 tools at OBI (obi.com) in public records. Edge & Hosting: Amazon CloudFront. Application: DeepL. Go-to-market: Zendesk, Yandex Webmaster and SAP Emarsys. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 9, 2026.

What email provider does OBI use?

OBI uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 700,573 companies runsonwhat tracks.

What does OBI use for customer support?

OBI uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk. Zendesk is used by 40,813 companies runsonwhat tracks.

What marketing software does OBI use?

OBI uses Yandex Webmaster for marketing, alongside SAP Emarsys, according to runsonwhat (October 2026). runsonwhat found Yandex Webmaster through a DNS verification record for Yandex Webmaster. Yandex Webmaster is used by 16,052 companies runsonwhat tracks.

Does OBI use Atlassian?

Yes. runsonwhat found Atlassian at OBI through a DNS verification record for Atlassian. Atlassian is a Dev Tools tool used by 65,048 companies runsonwhat tracks.

Does OBI use AI tools?

Yes. runsonwhat has found DeepL at OBI; DeepL, for example, through a DNS verification record for DeepL. AI services called only from servers leave no public trace, so OBI may use more AI tools than these.

Has OBI changed tools recently?

Yes. On runsonwhat's rechecks, OBI started using Bitwarden (latest on October 9, 2026). A change counts only between two checks of obi.com done the same way.

Which companies have a tech stack similar to OBI's?

The companies with the stacks most like OBI's are TEDi, Coloplast, MBRF and voestalpine VAE SA, according to runsonwhat (October 2026). Each shares 4 to 6 tools with OBI, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what OBI uses?

runsonwhat reads public records only. Of the 14 tools at OBI, 10 were found through DNS records, 3 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and obi.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.