The News & Observer's tech stack
What does The News & Observer use?
The News & Observer (newsobserver.com) uses at least 51 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, Demandbase for sales and Google Analytics for analytics. Last checked .
- Industry
- Newspapers
- Size
- 201–1,000 employees
- Based in
- Raleigh, United States
- Founded
- 1894
- Company page
- Tools found
- 51
- Categories
- 12
- Layers
- 5 of 5
- Last checked
- Oct 2026
The News & Observer's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
Application
3 tools, what the product is built with
Media & UI
Data & Observability
5 tools, what they measure and store
Go-to-market
29 tools, how they find and keep customers
Ads & Pixels
Google AdsWebsite
LinkedIn Insight TagWebsite
Google Ad ManagerWebsite
Microsoft XandrWebsite
LiveRampWebsite
CriteoWebsite
Adobe Audience ManagerWebsite
StackAdaptWebsite
MagniteWebsite
PubMaticWebsite
OpenXWebsite
Amazon Publisher ServicesWebsite
Amazon AdvertisingWebsite
TaboolaWebsite
RTB HouseWebsite
Adobe AdvertisingWebsite
QuantcastWebsite
LiveIntentWebsite
ID5Website
MediaMathWebsite
33AcrossWebsite
NativoWebsite
MGIDWebsite
Smart Ad ServerWebsite
InfolinksWebsite
Sales & CRM
Company Ops
10 tools, what the team runs on day to day
Email Delivery
Security & Compliance
The News & Observer tech stack FAQ
What tools does The News & Observer use?
As of October 2026, runsonwhat has found 51 tools at The News & Observer (newsobserver.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Amazon CloudFront. Application: Google Fonts, Anthropic and TollBit. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: Google Ads, Mailchimp and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 7, 2026.
What cloud does The News & Observer run on?
The News & Observer uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 75,083 companies runsonwhat tracks.
What sales tools does The News & Observer use?
The sales tools runsonwhat has found at The News & Observer are Demandbase and Bombora (October 2026); no CRM shows up in The News & Observer's public records. runsonwhat found Demandbase through Demandbase code on newsobserver.com.
What email provider does The News & Observer use?
The News & Observer uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 701,696 companies runsonwhat tracks.
What analytics tools does The News & Observer use?
The News & Observer uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Amplitude, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on newsobserver.com. Google Analytics is used by 852,425 companies runsonwhat tracks.
What marketing software does The News & Observer use?
The News & Observer uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 113,189 companies runsonwhat tracks.
Does The News & Observer use Google Fonts?
Yes. runsonwhat found Google Fonts at The News & Observer through Google Fonts code on newsobserver.com. Google Fonts is a Media & UI tool used by 791,001 companies runsonwhat tracks.
Does The News & Observer use AI tools?
Yes. runsonwhat has found Anthropic and TollBit at The News & Observer; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The News & Observer may use more AI tools than these.
Which companies have a tech stack similar to The News & Observer's?
The companies with the stacks most like The News & Observer's are Calgary Herald, Edmonton Journal, Calgary Sun and Shaw Local, according to runsonwhat (October 2026). Each shares 37 to 38 tools with The News & Observer, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what The News & Observer uses?
runsonwhat reads public records only. Of the 51 tools at The News & Observer, 36 were found through code on newsobserver.com, 8 through DNS records, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and newsobserver.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.