Houston Wire & Cable Company's tech stack
What does Houston Wire & Cable Company use?
Houston Wire & Cable Company (houwire.com) uses at least 15 tools we can see from public records, including SolarWinds Service Desk for customer support, Hotjar for analytics, Pardot for marketing and Proofpoint for security. Houston Wire & Cable Company started using Google Ads in Nov 2026. Last checked .
“Founded in 1975, Houston Wire & Cable Company (NASDAQ: HWCC) is one of the largest distributors of electrical wire and cable and related services in the U.S. industrial distribution market.”
- Industry
- Wholesale
- Size
- 201–1,000 employees
- Based in
- Houston, United States
- Founded
- 1975
- Company page
- Tools found
- 15
- Categories
- 9
- Layers
- 5 of 5
- Changes seen
- 1
Houston Wire & Cable Company's stack, layer by layer
Of 15 tools, 10 came from website code, 2 from DNS verification records, 1 from DNS records and 2 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
4 tools, what the product is built with
Frontend
Data & Observability
3 tools, what they measure and store
Go-to-market
4 tools, how they find and keep customers
Marketing
Ads & Pixels
Support & Docs
Company Ops
3 tools, what the team runs on day to day
Workspace
Security & Compliance
What changed at Houston Wire & Cable Company
Recent starts and stops
- StartedGoogle Ads
Companies like Houston Wire & Cable Company also use
Tools common among companies with a similar stack that we haven't found at Houston Wire & Cable Company.
Companies with a stack like Houston Wire & Cable Company's
Ranked by shared tools, with rare tools counting more.
Advanced Turf SolutionsWholesale · 201–1,000 people8in common
WittkiefferManagement Consulting · 201–1,000 people6in common
Kimberly Area School DistrictEducation Management · 201–1,000 people7in common
Cottonwood ResidentialReal Estate · 201–1,000 people7in common
Coordinated Transportation Solutions, Inc.Healthcare · 201–1,000 people5in common
Kaufman RossinAccounting · 201–1,000 people11in common
Rush Memorial HospitalHealthcare · 201–1,000 people8in common
Timo Digital Bank By BvbankBanking · 201–1,000 people4in common
More Wholesale companies
Other Wholesale companies we've checked.
Houston Wire & Cable Company tech stack FAQ
What tools does Houston Wire & Cable Company use?
As of November 2026, runsonwhat has found 15 tools at Houston Wire & Cable Company (houwire.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, LinkedIn Insight Tag and Pardot. Company Ops: Microsoft 365, Proofpoint and UserWay. Last checked November 3, 2026.
What email provider does Houston Wire & Cable Company use?
Houston Wire & Cable Company uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 725,872 companies runsonwhat tracks.
What does Houston Wire & Cable Company use for customer support?
Houston Wire & Cable Company uses SolarWinds Service Desk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found SolarWinds Service Desk through a DNS verification record for SolarWinds Service Desk. SolarWinds Service Desk is used by 605 companies runsonwhat tracks.
What analytics tools does Houston Wire & Cable Company use?
Houston Wire & Cable Company uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on houwire.com. Google Analytics is used by 905,886 companies runsonwhat tracks.
What marketing software does Houston Wire & Cable Company use?
Houston Wire & Cable Company uses Pardot for marketing, according to runsonwhat (November 2026). runsonwhat found Pardot through a subdomain that points at Pardot and a DNS verification record. Pardot is used by 20,831 companies runsonwhat tracks.
Does Houston Wire & Cable Company use jQuery?
Yes. runsonwhat found jQuery at Houston Wire & Cable Company through jQuery code on houwire.com. jQuery is a Frontend tool used by 929,831 companies runsonwhat tracks.
Has Houston Wire & Cable Company changed tools recently?
Yes. On runsonwhat's rechecks, Houston Wire & Cable Company started using Google Ads (latest on November 3, 2026). A change counts only between two checks of houwire.com done the same way.
Which companies have a tech stack similar to Houston Wire & Cable Company's?
The companies with the stacks most like Houston Wire & Cable Company's are Advanced Turf Solutions, Wittkieffer, Kimberly Area School District and Cottonwood Residential, according to runsonwhat (November 2026). Each shares 6 to 8 tools with Houston Wire & Cable Company, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Houston Wire & Cable Company uses?
runsonwhat reads public records only. Of the 15 tools at Houston Wire & Cable Company, 10 were found through code on houwire.com, 3 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and houwire.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.