Hoka's tech stack
What does Hoka use?
Hoka (hoka.com) uses at least 18 tools we can see from public records, including Microsoft 365 for email and documents, Zendesk for customer support, Klaviyo for marketing and Cloudflare for content delivery. Last checked .
- Industry
- Footwear
- Size
- 51–200 employees
- Based in
- Goleta, France
- Founded
- 2010
- Company page
- Tools found
- 18
- Categories
- 8
- Oldest proven tool
- Aug 2022
- Last checked
- Oct 2026
Hoka's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
CDN & Edge
Application
1 tool, what the product is built with
Go-to-market
5 tools, how they find and keep customers
Support & Docs
Company Ops
10 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
What changed at Hoka
Companies like Hoka also use
Tools common among companies with a similar stack that we haven't found at Hoka.
Companies with a stack like Hoka's
Ranked by shared tools, with rare tools counting more.
TorridClothing8in common
Virgin VoyagesCruise · 1,001–5,000 people6in common
UGGRetail14in common
Forbesforbes.com14in common
GOVXInternet · 51–200 people7in common
Solo StoveRetail · 51–200 people8in common
Summit Racing EquipmentAutomotive Aftermarket3in common
Omaha SteaksRetail · 1,001–5,000 people7in common
Hoka tech stack FAQ
What tools does Hoka use?
As of October 2026, runsonwhat has found 18 tools at Hoka (hoka.com) in public records. Edge & Hosting: Cloudflare and Fastly. Application: OpenAI. Go-to-market: Zendesk, Klaviyo and Attentive. Company Ops: Microsoft 365, Mailchimp Transactional and Let's Encrypt. Last checked October 20, 2026.
What email provider does Hoka use?
Hoka uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,067 companies runsonwhat tracks.
What does Hoka use for customer support?
Hoka uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and code on hoka.com, and Hoka has used it since at least September 2026. Zendesk is used by 42,238 companies runsonwhat tracks.
What marketing software does Hoka use?
Hoka uses Klaviyo for marketing, alongside Attentive and Cordial, according to runsonwhat (October 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on hoka.com. Klaviyo is used by 35,517 companies runsonwhat tracks.
How long has Hoka used Cordial?
Hoka has used Cordial since at least August 2022, going by the first public certificate of the hoka.com subdomain that points at Cordial. Other long-running tools at Hoka include Attentive (since August 2024), Mailgun (since October 2024) and Zendesk (since September 2026).
Does Hoka use Cloudflare?
Yes. runsonwhat found Cloudflare at Hoka through Cloudflare code on hoka.com. Cloudflare is a CDN & Edge tool used by 707,935 companies runsonwhat tracks.
Does Hoka use AI tools?
Yes. runsonwhat has found OpenAI at Hoka; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Hoka may use more AI tools than these.
Which companies have a tech stack similar to Hoka's?
The companies with the stacks most like Hoka's are Torrid, Virgin Voyages, UGG and Forbes, according to runsonwhat (October 2026). Each shares 6 to 14 tools with Hoka, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Hoka uses?
runsonwhat reads public records only. Of the 18 tools at Hoka, 9 were found through DNS records, 5 through subdomains that point at the vendor, 2 through code on hoka.com and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hoka.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.