runsonwhat

H&M Group's tech stack

What does H&M Group use?

H&M Group (hmgroup.com) uses at least 24 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and WordPress for its website. Last checked .

LinkedIn
Company page
Re-check liveVisit hmgroup.com
Tools found
24
Categories
11
Layers
5 of 5
Last checked
Oct 2026

H&M Group's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

6 tools, what the product is built with

Frontend

Media & UI

Data & Observability

4 tools, what they measure and store

Analytics

Go-to-market

7 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Company Ops

5 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

Companies like H&M Group also use

Tools common among companies with a similar stack that we haven't found at H&M Group.

Companies with a stack like H&M Group's

Ranked by shared tools, with rare tools counting more.

H&M Group tech stack FAQ

What tools does H&M Group use?

As of October 2026, runsonwhat has found 24 tools at H&M Group (hmgroup.com) in public records. Edge & Hosting: Microsoft Azure and Akamai. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked October 7, 2026.

What cloud does H&M Group run on?

H&M Group uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 44,437 companies runsonwhat tracks.

What email provider does H&M Group use?

H&M Group uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 694,547 companies runsonwhat tracks.

What analytics tools does H&M Group use?

H&M Group uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Contentsquare, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on hmgroup.com. Google Analytics is used by 817,370 companies runsonwhat tracks.

What is H&M Group's website built with?

H&M Group uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on hmgroup.com. WordPress is used by 555,854 companies runsonwhat tracks.

What marketing software does H&M Group use?

H&M Group uses Mailchimp for marketing, alongside APSIS, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on hmgroup.com. Mailchimp is used by 111,463 companies runsonwhat tracks.

Does H&M Group use jQuery?

Yes. runsonwhat found jQuery at H&M Group through jQuery code on hmgroup.com. jQuery is a Frontend tool used by 863,904 companies runsonwhat tracks.

Which companies have a tech stack similar to H&M Group's?

The companies with the stacks most like H&M Group's are Dk Company, Jp Infonet, Scania Deutschland and Oriola, according to runsonwhat (October 2026). Each shares 3 to 9 tools with H&M Group, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what H&M Group uses?

runsonwhat reads public records only. Of the 24 tools at H&M Group, 16 were found through code on hmgroup.com, 5 through email records, 2 through subdomains that point at the vendor and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hmgroup.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.