runsonwhat

H&M's tech stack

What does H&M use?

H&M (hm.com) uses at least 33 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Mailchimp for marketing and Dynatrace for monitoring. Last checked .

Industry
Fast Fashion
Size
10,000+ employees
Based in
Stockholm, Sweden
Founded
1947
LinkedIn
Company page
Re-check liveVisit hm.com
Tools found
33
Categories
14
Layers
5 of 5
Last checked
Oct 2026

H&M's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

5 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

3 tools, what the product is built with

Frontend

AI

Data & Observability

3 tools, what they measure and store

Monitoring

Data Pipeline

Go-to-market

4 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

18 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

People & HR

Security & Compliance

Companies like H&M also use

Tools common among companies with a similar stack that we haven't found at H&M.

Companies with a stack like H&M's

Ranked by shared tools, with rare tools counting more.

H&M tech stack FAQ

What tools does H&M use?

We've found 33 tools at H&M (hm.com). Edge & Hosting: Amazon Web Services, Vercel and Microsoft Azure. Application: React, Anthropic and Next.js. Data & Observability: Dynatrace, Akamai mPulse and Tealium. Go-to-market: Meta Pixel, Mailchimp and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 2, 2026.

What cloud does H&M run on?

H&M uses Amazon Web Services, Vercel and Microsoft Azure for hosting, among 4 tools in this category. We found Amazon Web Services through custom domain.

What email provider does H&M use?

H&M uses Microsoft 365 and Apple Business for email and documents. We found Microsoft 365 through DNS verification records, email records and website code.

What marketing software does H&M use?

H&M uses Mailchimp for marketing. We found Mailchimp through email records.

What does H&M use for hiring and HR?

H&M uses SAP SuccessFactors for hiring and HR. We found SAP SuccessFactors through DNS verification records.

Does H&M use Microsoft 365?

Yes. We found Microsoft 365 at H&M through DNS verification records, email records and website code. Microsoft 365 is used by 682,874 companies we track.

How does runsonwhat know what H&M uses?

We read public traces only: H&M's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.