Heel's tech stack
What does Heel use?
Heel (heel.com) uses at least 14 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Dynamics 365 Customer Insights for marketing. Last checked .
- Industry
- Pharmaceuticals
- Size
- 1,001–5,000 employees
- Based in
- Baden-Baden, Germany
- Founded
- 1936
- Company page
- Tools found
- 14
- Categories
- 11
- Layers
- 5 of 5
- Changes seen
- 2
Heel's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
Hosting & Cloud
Application
3 tools, what the product is built with
Frontend
Media & UI
Data & Observability
2 tools, what they measure and store
Go-to-market
2 tools, how they find and keep customers
Marketing
Ads & Pixels
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Finance & Legal
Security & Compliance
What changed at Heel
Recent starts and stops
- StartedAuthSMTP
- StartedDynamics 365 Customer Insights
Companies like Heel also use
Tools common among companies with a similar stack that we haven't found at Heel.
Companies with a stack like Heel's
Ranked by shared tools, with rare tools counting more.
Ymca Of Lincoln, NebraskaHealth, Wellness and Fitness · 1,001–5,000 people7in common
Accurate CreativeMarketing and Advertising · 11–50 people5in common
CPS GroupStaffing and Recruiting · 11–50 people5in common
Selection Lab11–50 people5in common
eosConsumer Goods · 51–200 people5in common
Seward County, KansasGovernment Administration · 201–1,000 people8in common
The ProActive Technology GroupIT Services · 51–200 people6in common
The Landmark HotelHospitality · 51–200 people6in common
Heel tech stack FAQ
What tools does Heel use?
As of October 2026, runsonwhat has found 14 tools at Heel (heel.com) in public records. Edge & Hosting: Microsoft Azure. Application: jQuery, Font Awesome and Tailwind CSS. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads and Dynamics 365 Customer Insights. Company Ops: Microsoft 365, DocuSign and Usercentrics. Last checked October 20, 2026.
What cloud does Heel run on?
Heel uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 46,677 companies runsonwhat tracks.
What email provider does Heel use?
Heel uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on heel.com. Microsoft 365 is used by 710,129 companies runsonwhat tracks.
What analytics tools does Heel use?
Heel uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on heel.com. Google Analytics is used by 878,711 companies runsonwhat tracks.
What marketing software does Heel use?
Heel uses Dynamics 365 Customer Insights for marketing, according to runsonwhat (October 2026). runsonwhat found Dynamics 365 Customer Insights through a DNS verification record for Dynamics 365 Customer Insights. Dynamics 365 Customer Insights is used by 6,113 companies runsonwhat tracks.
Does Heel use jQuery?
Yes. runsonwhat found jQuery at Heel through jQuery code on heel.com. jQuery is a Frontend tool used by 914,882 companies runsonwhat tracks.
Has Heel changed tools recently?
Yes. On runsonwhat's rechecks, Heel started using AuthSMTP and Dynamics 365 Customer Insights (latest on October 9, 2026). A change counts only between two checks of heel.com done the same way.
Which companies have a tech stack similar to Heel's?
The companies with the stacks most like Heel's are Ymca Of Lincoln, Nebraska, Accurate Creative, CPS Group and Selection Lab, according to runsonwhat (October 2026). Each shares 5 to 7 tools with Heel, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Heel uses?
runsonwhat reads public records only. Of the 14 tools at Heel, 8 were found through code on heel.com, 3 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and heel.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.