runsonwhat

Formative's tech stack

What does Formative use?

Formative (formative.com) uses at least 23 tools we can see from public records, including Microsoft 365 for email and documents, Salesforce for sales, Google Analytics for analytics and Webflow for its website. Last checked .

LinkedIn
Company page
Re-check liveVisit formative.com
Tools found
23
Categories
15
Oldest proven tool
May 2024
Last checked
Nov 2026

Formative's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

CDN & Edge

DNS

Application

4 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

3 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Go-to-market

8 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

5 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

What changed at Formative

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Marketo
  2. Amazon CloudFront
  3. Status.io

Companies like Formative also use

Tools common among companies with a similar stack that we haven't found at Formative.

Companies with a stack like Formative's

Ranked by shared tools, with rare tools counting more.

Formative tech stack FAQ

What tools does Formative use?

As of November 2026, runsonwhat has found 23 tools at Formative (formative.com) in public records. Edge & Hosting: Cloudflare, Amazon Route 53 and Amazon CloudFront. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Intellimize and Status.io. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Mailchimp Transactional. Last checked November 1, 2026.

What CRM does Formative use?

Formative uses Salesforce for its CRM, according to runsonwhat (November 2026). runsonwhat found Salesforce through a DNS verification record for Salesforce. Salesforce is used by 34,546 companies runsonwhat tracks.

What email provider does Formative use?

Formative uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 719,668 companies runsonwhat tracks.

What analytics tools does Formative use?

Formative uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on formative.com. Google Analytics is used by 906,208 companies runsonwhat tracks.

What is Formative's website built with?

Formative uses Webflow for its website, according to runsonwhat (November 2026). runsonwhat found Webflow through a subdomain that points at Webflow and code on formative.com. Webflow is used by 35,707 companies runsonwhat tracks.

What marketing software does Formative use?

Formative uses Marketo for marketing, according to runsonwhat (November 2026). runsonwhat found Marketo through a subdomain that points at Marketo and email records, and Formative has used it since at least May 2024. Marketo is used by 9,027 companies runsonwhat tracks.

How long has Formative used Marketo?

Formative has used Marketo since at least May 2024, going by the first public certificate of the formative.com subdomain that points at Marketo. Other long-running tools at Formative include Amazon CloudFront (since June 2024) and Status.io (since December 2025).

Does Formative use jQuery?

Yes. runsonwhat found jQuery at Formative through jQuery code on formative.com. jQuery is a Frontend tool used by 930,047 companies runsonwhat tracks.

Which companies have a tech stack similar to Formative's?

The companies with the stacks most like Formative's are CoreWeave, Pear Commerce, Monarx and Reapit, according to runsonwhat (November 2026). Each shares 12 to 16 tools with Formative, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Formative uses?

runsonwhat reads public records only. Of the 23 tools at Formative, 10 were found through code on formative.com, 4 through DNS records, 4 through email records, 4 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and formative.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.