runsonwhat

Effect's tech stack

What does Effect use?

Effect (effect.nz) uses at least 15 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, Zoho for sales and Google Analytics for analytics. Last checked .

Industry
IT Services
Size
11–50 employees
Based in
Mount Victoria, New Zealand
Founded
2010
LinkedIn
Company page
Re-check liveVisit effect.nz
Tools found
15
Categories
12
Layers
5 of 5
Last checked
Oct 2026

Effect's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

Hosting & Cloud

Application

2 tools, what the product is built with

AI

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

6 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

4 tools, what the team runs on day to day

Email Delivery

Workspace

Dev Tools

Security & Compliance

Companies like Effect also use

Tools common among companies with a similar stack that we haven't found at Effect.

Companies with a stack like Effect's

Ranked by shared tools, with rare tools counting more.

More IT Services companies

Other IT Services companies we've checked.

Effect tech stack FAQ

What tools does Effect use?

As of October 2026, runsonwhat has found 15 tools at Effect (effect.nz) in public records. Edge & Hosting: Microsoft Azure. Application: GSAP and Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Mailchimp and Zoho. Company Ops: Microsoft 365, Atlassian and Mailchimp Transactional. Last checked October 19, 2026.

What cloud does Effect run on?

Effect uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and code on effect.nz. Microsoft Azure is used by 47,175 companies runsonwhat tracks.

What CRM does Effect use?

Effect uses Zoho for its CRM, alongside Apollo.io, according to runsonwhat (October 2026). runsonwhat found Zoho through email records that authorize Zoho. Zoho is used by 62,811 companies runsonwhat tracks.

What email provider does Effect use?

Effect uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on effect.nz. Microsoft 365 is used by 713,664 companies runsonwhat tracks.

What analytics tools does Effect use?

Effect uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on effect.nz. Google Analytics is used by 886,054 companies runsonwhat tracks.

What is Effect's website built with?

Effect uses Umbraco for its website, according to runsonwhat (October 2026). runsonwhat found Umbraco through Umbraco code on effect.nz. Umbraco is used by 1,733 companies runsonwhat tracks.

Does Effect use Google Ads?

Yes. runsonwhat found Google Ads at Effect through Google Ads code on effect.nz. Google Ads is a Ads & Pixels tool used by 511,264 companies runsonwhat tracks.

Does Effect use AI tools?

Yes. runsonwhat has found Anthropic at Effect; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Effect may use more AI tools than these.

Which companies have a tech stack similar to Effect's?

The companies with the stacks most like Effect's are Orientering i Sverige, HBA Trust, Berrill & Watson and Pedagogisk Vikarsentral, according to runsonwhat (October 2026). Each shares 5 to 6 tools with Effect, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Effect uses?

runsonwhat reads public records only. Of the 15 tools at Effect, 6 were found through code on effect.nz, 4 through email records, 3 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and effect.nz about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.