runsonwhat

Backbone's tech stack

What does Backbone use?

Backbone (bkbn.com) uses at least 26 tools we can see from public records, including Google Workspace for email and documents, Salesforce for sales, ReadMe for customer support and Google Analytics for analytics. Last checked .

Industry
Photography
Size
51–200 employees
Based in
Geneva, Switzerland
Founded
2018
LinkedIn
Company page
Re-check liveVisit bkbn.com
Tools found
26
Categories
17
Layers
5 of 5
Last checked
Oct 2026

Backbone's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

Application

8 tools, what the product is built with

Frontend

Auth & Identity

Backend & Database

Payments & Billing

Media & UI

Data & Observability

3 tools, what they measure and store

Monitoring

Analytics

Go-to-market

8 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

5 tools, what the team runs on day to day

Email Delivery

Workspace

Dev Tools

Security & Compliance

Companies like Backbone also use

Tools common among companies with a similar stack that we haven't found at Backbone.

Companies with a stack like Backbone's

Ranked by shared tools, with rare tools counting more.

Backbone tech stack FAQ

What tools does Backbone use?

As of October 2026, runsonwhat has found 26 tools at Backbone (bkbn.com) in public records. Edge & Hosting: Cloudflare and Fastly. Application: jQuery, Vimeo and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Better Stack. Go-to-market: Google Ads, LinkedIn Insight Tag and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Cookiebot. Last checked October 27, 2026.

What CRM does Backbone use?

Backbone uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce. Salesforce is used by 34,349 companies runsonwhat tracks.

What email provider does Backbone use?

Backbone uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on bkbn.com. Google Workspace is used by 406,839 companies runsonwhat tracks.

What does Backbone use for customer support?

Backbone uses ReadMe for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found ReadMe through a subdomain that points at ReadMe. ReadMe is used by 1,179 companies runsonwhat tracks.

What payment provider does Backbone use?

Backbone uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on bkbn.com. Stripe is used by 30,280 companies runsonwhat tracks.

What analytics tools does Backbone use?

Backbone uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on bkbn.com. Google Analytics is used by 897,197 companies runsonwhat tracks.

Does Backbone use jQuery?

Yes. runsonwhat found jQuery at Backbone through jQuery code on bkbn.com. jQuery is a Frontend tool used by 924,773 companies runsonwhat tracks.

Which companies have a tech stack similar to Backbone's?

The companies with the stacks most like Backbone's are Docsumo, Katapult, Chaossearch and Payment Asia, according to runsonwhat (October 2026). Each shares 9 to 13 tools with Backbone, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Backbone uses?

runsonwhat reads public records only. Of the 26 tools at Backbone, 10 were found through code on bkbn.com, 8 through DNS records, 6 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and bkbn.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.