Bass Pro Shops's tech stack
What does Bass Pro Shops use?
Bass Pro Shops (basspro.com) uses at least 33 tools we can see from public records, including Microsoft 365 for email and documents, Adobe Analytics for analytics, Emma for marketing and Akamai mPulse for monitoring. Last checked .
- Industry
- Retail
- Size
- 10,000+ employees
- Based in
- Springfield, United States
- Founded
- 1972
- Company page
- Tools found
- 33
- Categories
- 14
- Layers
- 5 of 5
- Changes seen
- 1
Bass Pro Shops's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Application
6 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Go-to-market
7 tools, how they find and keep customers
Company Ops
13 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Dev Tools
People & HR
Security & Compliance
What changed at Bass Pro Shops
Recent starts and stops
- StartedAnthropic
Bass Pro Shops tech stack FAQ
What tools does Bass Pro Shops use?
As of October 2026, runsonwhat has found 33 tools at Bass Pro Shops (basspro.com) in public records. Edge & Hosting: Cloudflare, Amazon CloudFront and Akamai. Application: React, Next.js and Anthropic. Data & Observability: Adobe Analytics, Adobe Experience Platform and Akamai mPulse. Go-to-market: Microsoft Ads, Criteo and Taboola. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026.
What email provider does Bass Pro Shops use?
Bass Pro Shops uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 705,170 companies runsonwhat tracks.
What analytics tools does Bass Pro Shops use?
Bass Pro Shops uses Adobe Analytics for analytics, alongside Adobe Experience Platform, according to runsonwhat (October 2026). runsonwhat found Adobe Analytics through a subdomain that points at Adobe Analytics and code on basspro.com. Adobe Analytics is used by 6,512 companies runsonwhat tracks.
What marketing software does Bass Pro Shops use?
Bass Pro Shops uses Emma for marketing, alongside Yext and Zeta Global, according to runsonwhat (October 2026). runsonwhat found Emma through a DNS verification record for Emma. Emma is used by 2,760 companies runsonwhat tracks.
What does Bass Pro Shops use for hiring and HR?
Bass Pro Shops uses Phenom for hiring and HR, according to runsonwhat (October 2026). runsonwhat found Phenom through a subdomain that points at Phenom. Phenom is used by 377 companies runsonwhat tracks.
What monitoring tools does Bass Pro Shops use?
Bass Pro Shops uses Akamai mPulse for monitoring, alongside PagerDuty, according to runsonwhat (October 2026). runsonwhat found Akamai mPulse through Akamai mPulse code on basspro.com. Akamai mPulse is used by 5,735 companies runsonwhat tracks.
Does Bass Pro Shops use Cloudflare?
Yes. runsonwhat found Cloudflare at Bass Pro Shops through a subdomain that points at Cloudflare. Cloudflare is a CDN & Edge tool used by 696,518 companies runsonwhat tracks.
Does Bass Pro Shops use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at Bass Pro Shops; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Bass Pro Shops may use more AI tools than these.
Has Bass Pro Shops changed tools recently?
Yes. On runsonwhat's rechecks, Bass Pro Shops started using Anthropic (latest on October 10, 2026). A change counts only between two checks of basspro.com done the same way.
Which companies have a tech stack similar to Bass Pro Shops's?
The companies with the stacks most like Bass Pro Shops' are Cabela's, Dollar Tree, Advance Auto Parts and Roche (Nicaragua), according to runsonwhat (October 2026). Each shares 5 to 27 tools with Bass Pro Shops, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Bass Pro Shops uses?
runsonwhat reads public records only. Of the 33 tools at Bass Pro Shops, 14 were found through DNS records, 10 through subdomains that point at the vendor, 6 through code on basspro.com and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and basspro.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.