Baseline's tech stack
What does Baseline use?
Baseline (baselinesoftware.com) uses at least 29 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Intercom for customer support. Last checked .
- Industry
- Internet
- Size
- 11–50 employees
- Based in
- New York, United States
- Founded
- 2021
- Company page
- Tools found
- 29
- Categories
- 16
- Oldest proven tool
- Oct 2023
- Last checked
- Oct 2026
Baseline's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
5 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Monitoring
Go-to-market
12 tools, how they find and keep customers
Website & CMS
Support & Docs
Company Ops
5 tools, what the team runs on day to day
Email Delivery
Security & Compliance
What changed at Baseline
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Companies like Baseline also use
Tools common among companies with a similar stack that we haven't found at Baseline.
Companies with a stack like Baseline's
Ranked by shared tools, with rare tools counting more.
BirdieInternet · 11–50 people13in common
Ayla NetworksInternet · 51–200 people11in common
PayPlusFinancial Services · 11–50 people13in common
Smart Enterprise Solutions GmbHIT Services · 11–50 people5in common
TakenosFinancial Services · 11–50 people10in common
OneSchemaOperations · 11–50 people17in common
Kaizen Loyalty PlatformIT Services · 11–50 people11in common
AJA ComprimatoSoftware · 11–50 people11in common
More Internet companies
Other Internet companies we've checked.
Baseline tech stack FAQ
What tools does Baseline use?
As of October 2026, runsonwhat has found 29 tools at Baseline (baselinesoftware.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Better Stack. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, Google Workspace and Postmark. Last checked October 22, 2026.
What cloud does Baseline run on?
Baseline uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on baselinesoftware.com. Amazon Web Services is used by 145,881 companies runsonwhat tracks.
What CRM does Baseline use?
Baseline uses HubSpot for its CRM, alongside Apollo.io and Dealfront, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Baseline has used it since at least October 2023. HubSpot is used by 94,484 companies runsonwhat tracks.
What email provider does Baseline use?
Baseline uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 713,653 companies runsonwhat tracks.
What does Baseline use for customer support?
Baseline uses Intercom for customer support and documentation, alongside ReadMe, according to runsonwhat (October 2026). runsonwhat found Intercom through a subdomain that points at Intercom, and Baseline has used it since at least November 2023. Intercom is used by 8,873 companies runsonwhat tracks.
What analytics tools does Baseline use?
Baseline uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on baselinesoftware.com. Google Analytics is used by 885,940 companies runsonwhat tracks.
How long has Baseline used HubSpot?
Baseline has used HubSpot since at least October 2023, going by the first public certificate of the baselinesoftware.com subdomain that points at HubSpot. Other long-running tools at Baseline include HubSpot CMS (since October 2023), Intercom (since November 2023) and Vanta (since March 2025).
Does Baseline use Google Fonts?
Yes. runsonwhat found Google Fonts at Baseline through Google Fonts code on baselinesoftware.com. Google Fonts is a Media & UI tool used by 813,482 companies runsonwhat tracks.
Does Baseline use AI tools?
Yes. runsonwhat has found Anthropic at Baseline; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Baseline may use more AI tools than these.
Which companies have a tech stack similar to Baseline's?
The companies with the stacks most like Baseline's are Birdie, Ayla Networks, PayPlus and Smart Enterprise Solutions, according to runsonwhat (October 2026). Each shares 5 to 13 tools with Baseline, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Baseline uses?
runsonwhat reads public records only. Of the 29 tools at Baseline, 14 were found through code on baselinesoftware.com, 7 through subdomains that point at the vendor, 5 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and baselinesoftware.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.