runsonwhat

Backslash's tech stack

What does Backslash use?

Backslash (backslash.com) uses at least 15 tools we can see from public records, including WP Engine for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and WordPress for its website. Last checked .

Industry
Marketing and Advertising
Size
11–50 employees
Based in
Los Angeles, United States
Founded
2016
LinkedIn
Company page
Re-check liveVisit backslash.com
Tools found
15
Categories
11
Layers
5 of 5
Last checked
Oct 2026

Backslash's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

2 tools, what the product is built with

Frontend

Media & UI

Data & Observability

1 tool, what they measure and store

Analytics

Go-to-market

3 tools, how they find and keep customers

Website & CMS

Marketing

Company Ops

7 tools, what the team runs on day to day

Workspace

Collaboration

Dev Tools

Security & Compliance

Companies like Backslash also use

Tools common among companies with a similar stack that we haven't found at Backslash.

Companies with a stack like Backslash's

Ranked by shared tools, with rare tools counting more.

More Marketing and Advertising companies

Other Marketing and Advertising companies we've checked.

Backslash tech stack FAQ

What tools does Backslash use?

As of November 2026, runsonwhat has found 15 tools at Backslash (backslash.com) in public records. Edge & Hosting: Cloudflare and WP Engine. Application: jQuery and Mapbox. Data & Observability: Google Analytics. Go-to-market: WordPress and Yoast SEO. Company Ops: Microsoft 365, Atlassian and OneTrust. Last checked October 31, 2026.

What cloud does Backslash run on?

Backslash uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine and code on backslash.com. WP Engine is used by 51,991 companies runsonwhat tracks.

What email provider does Backslash use?

Backslash uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on backslash.com. Microsoft 365 is used by 723,895 companies runsonwhat tracks.

What analytics tools does Backslash use?

Backslash uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on backslash.com. Google Analytics is used by 906,288 companies runsonwhat tracks.

What is Backslash's website built with?

Backslash uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on backslash.com. WordPress is used by 607,379 companies runsonwhat tracks.

Does Backslash use jQuery?

Yes. runsonwhat found jQuery at Backslash through jQuery code on backslash.com. jQuery is a Frontend tool used by 930,199 companies runsonwhat tracks.

Which companies have a tech stack similar to Backslash's?

The companies with the stacks most like Backslash's are OpenSail Digital Agency, Morning Walk, TBWA\Paris and Community Southwark, according to runsonwhat (November 2026). Each shares 4 to 12 tools with Backslash, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Backslash uses?

runsonwhat reads public records only. Of the 15 tools at Backslash, 7 were found through code on backslash.com, 5 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backslash.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.