Backbone Media's tech stack
What does Backbone Media use?
Backbone Media (backbone.media) uses at least 17 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Teamtailor for hiring and HR. Last checked .
“The nation's leading active lifestyle and outdoor marketing agency, offering services in public relations, paid media, affiliate, paid search, creative, and social media.”
- Industry
- Marketing and Advertising
- Size
- 51–200 employees
- Based in
- Carbondale, United States
- Founded
- 1997
- Company page
- Tools found
- 17
- Categories
- 11
- Layers
- 5 of 5
- Last checked
- Oct 2026
Backbone Media's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
4 tools, what the product is built with
Data & Observability
2 tools, what they measure and store
Go-to-market
4 tools, how they find and keep customers
Company Ops
3 tools, what the team runs on day to day
Companies like Backbone Media also use
Tools common among companies with a similar stack that we haven't found at Backbone Media.
Companies with a stack like Backbone Media's
Ranked by shared tools, with rare tools counting more.
EskimiMarketing and Advertising · 201–1,000 people11in common
NameneRenewables & Environment · 51–200 people7in common
LingokidsEntertainment · 51–200 people11in common
AllTech ServicesConstruction · 51–200 people9in common
AlloyedResearch · 51–200 people6in common
YAVICAIT Services · 51–200 people8in common
BGFFinancial Services · 51–200 people12in common
TeamcubateIT Services · 51–200 people9in common
More Marketing and Advertising companies
Other Marketing and Advertising companies we've checked.
Influence Crowd Technology S.l.Marketing and Advertising · 51–200 people
LM SomecoMarketing and Advertising · 51–200 people
MegawattMarketing and Advertising · 51–200 people
VaekstMarketing and Advertising · 51–200 people
Genie VenturesMarketing and Advertising · 51–200 people
OutcastMarketing and Advertising · 51–200 people
Backbone Media tech stack FAQ
What tools does Backbone Media use?
As of October 2026, runsonwhat has found 17 tools at Backbone Media (backbone.media) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Fastly. Application: jQuery, GSAP and Adobe Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, SendGrid and Teamtailor. Last checked October 7, 2026.
What cloud does Backbone Media run on?
Backbone Media uses Amazon Web Services for hosting and cloud infrastructure, alongside Pantheon, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on backbone.media. Amazon Web Services is used by 144,837 companies runsonwhat tracks.
What email provider does Backbone Media use?
Backbone Media uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on backbone.media. Microsoft 365 is used by 701,688 companies runsonwhat tracks.
What analytics tools does Backbone Media use?
Backbone Media uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on backbone.media. Google Analytics is used by 852,189 companies runsonwhat tracks.
What does Backbone Media use for hiring and HR?
Backbone Media uses Teamtailor for hiring and HR, according to runsonwhat (October 2026). runsonwhat found Teamtailor through a subdomain that points at Teamtailor. Teamtailor is used by 2,538 companies runsonwhat tracks.
Does Backbone Media use jQuery?
Yes. runsonwhat found jQuery at Backbone Media through jQuery code on backbone.media. jQuery is a Frontend tool used by 896,970 companies runsonwhat tracks.
Does Backbone Media use AI tools?
Yes. runsonwhat has found Anthropic at Backbone Media; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Backbone Media may use more AI tools than these.
Which companies have a tech stack similar to Backbone Media's?
The companies with the stacks most like Backbone Media's are Eskimi, Namene, Lingokids and AllTech Services, according to runsonwhat (October 2026). Each shares 7 to 11 tools with Backbone Media, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Backbone Media uses?
runsonwhat reads public records only. Of the 17 tools at Backbone Media, 12 were found through code on backbone.media, 2 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backbone.media about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.