AMP Limited's tech stack
What does AMP Limited use?
AMP Limited (amp.com.au) uses at least 44 tools we can see from public records, including Microsoft 365 for email and documents, Salesforce for sales, Google Analytics for analytics and Adobe Experience Manager for its website. Last checked .
“AMP is a leading wealth management company in Australia and New Zealand, offering financial advice, superannuation, retirement income, banking, and investment products to individuals and businesses.”
- Industry
- Economics of Banking
- Size
- 5,001–10,000 employees
- Based in
- Sydney, Australia
- Founded
- 1849
- Company page
- Tools found
- 44
- Categories
- 16
- Layers
- 5 of 5
- Last checked
- Oct 2026
AMP Limited's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
CDN & Edge
Application
1 tool, what the product is built with
Frontend
Data & Observability
6 tools, what they measure and store
Go-to-market
12 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Company Ops
23 tools, what the team runs on day to day
Email Delivery
Collaboration
Dev Tools
People & HR
Finance & Legal
AMP Limited tech stack FAQ
What tools does AMP use?
As of October 2026, runsonwhat has found 44 tools at AMP (amp.com.au) in public records. Edge & Hosting: Cloudflare and Fastly. Application: jQuery. Data & Observability: Google Analytics, Datadog and Adobe Experience Platform Tags. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 20, 2026.
What CRM does AMP use?
AMP uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce. Salesforce is used by 33,751 companies runsonwhat tracks.
What email provider does AMP use?
AMP uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,748 companies runsonwhat tracks.
What analytics tools does AMP use?
AMP uses Google Analytics for analytics, alongside Adobe Experience Platform and AppsFlyer, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on amp.com.au. Google Analytics is used by 862,955 companies runsonwhat tracks.
What is AMP's website built with?
AMP uses Adobe Experience Manager for its website, according to runsonwhat (October 2026). runsonwhat found Adobe Experience Manager through a subdomain that points at Adobe Experience Manager and code on amp.com.au. Adobe Experience Manager is used by 4,141 companies runsonwhat tracks.
What marketing software does AMP use?
AMP uses Mailchimp for marketing, alongside Salesforce Marketing Cloud, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 113,826 companies runsonwhat tracks.
Does AMP use jQuery?
Yes. runsonwhat found jQuery at AMP through jQuery code on amp.com.au. jQuery is a Frontend tool used by 905,113 companies runsonwhat tracks.
Which companies have a tech stack similar to AMP's?
The companies with the stacks most like AMP's are Symetra, Pacific Life, Kenvue and TruStage Insurance, according to runsonwhat (October 2026). Each shares 14 to 23 tools with AMP, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what AMP uses?
runsonwhat reads public records only. Of the 44 tools at AMP, 23 were found through DNS records, 14 through code on amp.com.au, 4 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and amp.com.au about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.