runsonwhat

adidas's tech stack

What does adidas use?

adidas (adidas.pl) uses at least 17 tools we can see from public records, including Quantum Metric for analytics, Ahrefs for marketing, Akamai mPulse for monitoring and Akamai for content delivery. adidas went back to Ahrefs in Nov 2026. Last checked .

Based in
Poland
Re-check liveVisit adidas.pl
Tools found
17
Categories
11
Layers
5 of 5
Changes seen
6

adidas's stack, layer by layer

Of 17 tools, 10 came from website code, 4 from DNS verification records, 1 from email records and 2 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

DNS

Application

3 tools, what the product is built with

Frontend

Media & UI

Data & Observability

6 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Data Pipeline

Go-to-market

5 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

1 tool, what the team runs on day to day

Security & Compliance

What changed at adidas

Recent starts and stops

  1. Came backAhrefs
  2. Came backGoogle Search Console
  3. Came backPinterest
  4. StoppedAhrefs
  5. StoppedGoogle Search Console
  6. StoppedPinterest

Companies like adidas also use

Tools common among companies with a similar stack that we haven't found at adidas.

Companies with a stack like adidas's

Ranked by shared tools, with rare tools counting more.

adidas tech stack FAQ

What tools does adidas use?

As of November 2026, runsonwhat has found 17 tools at adidas (adidas.pl) in public records. Edge & Hosting: Akamai and CSC. Application: React, Next.js and Cloudinary. Data & Observability: Google Analytics, Akamai mPulse and Tealium. Go-to-market: Meta Pixel, TikTok Pixel and Pinterest. Company Ops: Proofpoint. Last checked November 9, 2026.

What analytics tools does adidas use?

adidas uses Google Analytics for analytics, alongside Quantum Metric and Instana, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on adidas.pl. Google Analytics is used by 903,719 companies runsonwhat tracks.

What marketing software does adidas use?

adidas uses Ahrefs for marketing, according to runsonwhat (November 2026). runsonwhat found Ahrefs through a DNS verification record for Ahrefs. Ahrefs is used by 24,326 companies runsonwhat tracks.

What monitoring tools does adidas use?

adidas uses Akamai mPulse for monitoring, according to runsonwhat (November 2026). runsonwhat found Akamai mPulse through Akamai mPulse code on adidas.pl. Akamai mPulse is used by 6,241 companies runsonwhat tracks.

Does adidas use Meta Pixel?

Yes. runsonwhat found Meta Pixel at adidas through a DNS verification record for Meta Pixel and code on adidas.pl. Meta Pixel is a Ads & Pixels tool used by 421,436 companies runsonwhat tracks.

Has adidas changed tools recently?

Yes. On runsonwhat's rechecks, adidas started using Ahrefs, Google Search Console and Pinterest (latest on November 1, 2026) and stopped using Ahrefs, Google Search Console and Pinterest (latest on October 31, 2026). A change counts only between two checks of adidas.pl done the same way.

Which companies have a tech stack similar to adidas's?

The companies with the stacks most like adidas' are adidas, adidas, Adidas Singapore and adidas, according to runsonwhat (November 2026). Each shares 13 to 16 tools with adidas, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what adidas uses?

runsonwhat reads public records only. Of the 17 tools at adidas, 10 were found through code on adidas.pl, 5 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and adidas.pl about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.