runsonwhat

Universal Athletic's tech stack

What does Universal Athletic use?

Universal Athletic (universalathletic.com) uses at least 24 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .

Industry
Sporting Goods
Size
201–1,000 employees
Based in
United States
Founded
1971
LinkedIn
Company page
Re-check liveVisit universalathletic.com
Tools found
24
Categories
12
Layers
5 of 5
Last checked
Oct 2026

Universal Athletic's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

7 tools, what the product is built with

Frontend

Payments & Billing

Media & UI

Data & Observability

1 tool, what they measure and store

Analytics

Go-to-market

7 tools, how they find and keep customers

Website & CMS

Ads & Pixels

Sales & CRM

Company Ops

6 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

Companies like Universal Athletic also use

Tools common among companies with a similar stack that we haven't found at Universal Athletic.

Companies with a stack like Universal Athletic's

Ranked by shared tools, with rare tools counting more.

Universal Athletic tech stack FAQ

What tools does Universal Athletic use?

As of October 2026, runsonwhat has found 24 tools at Universal Athletic (universalathletic.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Kinsta. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics. Go-to-market: WordPress, Google Ads and HubSpot. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 8, 2026.

What cloud does Universal Athletic run on?

Universal Athletic uses Google Cloud for hosting and cloud infrastructure, alongside Kinsta, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 74,978 companies runsonwhat tracks.

What CRM does Universal Athletic use?

Universal Athletic uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on universalathletic.com. HubSpot is used by 91,897 companies runsonwhat tracks.

What email provider does Universal Athletic use?

Universal Athletic uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on universalathletic.com. Microsoft 365 is used by 700,619 companies runsonwhat tracks.

What payment provider does Universal Athletic use?

Universal Athletic uses SkyVerge for payments and billing, according to runsonwhat (October 2026). runsonwhat found SkyVerge through SkyVerge code on universalathletic.com. SkyVerge is used by 1,364 companies runsonwhat tracks.

What analytics tools does Universal Athletic use?

Universal Athletic uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on universalathletic.com. Google Analytics is used by 850,322 companies runsonwhat tracks.

Does Universal Athletic use jQuery?

Yes. runsonwhat found jQuery at Universal Athletic through jQuery code on universalathletic.com. jQuery is a Frontend tool used by 895,832 companies runsonwhat tracks.

Which companies have a tech stack similar to Universal Athletic's?

The companies with the stacks most like Universal Athletic's are Hollis, Bering's Hardware | A Modern Day General Store, Ciarbny and Anduzzi’s Sports Club, according to runsonwhat (October 2026). Each shares 8 to 12 tools with Universal Athletic, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Universal Athletic uses?

runsonwhat reads public records only. Of the 24 tools at Universal Athletic, 16 were found through code on universalathletic.com, 5 through email records, 2 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and universalathletic.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.