runsonwhat

Traction's tech stack

What does Traction use?

Traction (tractionco.com) uses at least 20 tools we can see from public records, including Vercel for hosting, Microsoft 365 for email and documents, Zoho for sales and Google Analytics for analytics. Last checked .

Industry
Advertising
Founded
2001
LinkedIn
Company page
Re-check liveVisit tractionco.com
Tools found
20
Categories
13
Layers
5 of 5
Last checked
Oct 2026

Traction's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

4 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

6 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

5 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

Companies like Traction also use

Tools common among companies with a similar stack that we haven't found at Traction.

Companies with a stack like Traction's

Ranked by shared tools, with rare tools counting more.

Traction tech stack FAQ

What tools does Traction use?

We've found 20 tools at Traction (tractionco.com). Edge & Hosting: Cloudflare, Vercel and Google Cloud. Application: Anthropic, Next.js and Mux. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Mailchimp and Zoho. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 3, 2026.

What cloud does Traction run on?

Traction uses Vercel and Google Cloud for hosting. We found Vercel through custom domain, DNS records and website code.

What CRM does Traction use?

Traction uses Zoho and Dealfront for sales and CRM. We found Zoho through email records.

What email provider does Traction use?

Traction uses Microsoft 365 and Google Workspace for email and documents. We found Microsoft 365 through DNS verification records.

What analytics tools does Traction use?

Traction uses Google Analytics and Google Tag Manager for analytics. We found Google Analytics through website code.

What CMS does Traction use?

Traction uses Sanity for its website. We found Sanity through website code.

Does Traction use Microsoft 365?

Yes. We found Microsoft 365 at Traction through DNS verification records. Microsoft 365 is used by 245,233 companies we track.

How does runsonwhat know what Traction uses?

We read public traces only: Traction's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.