Hudson's Bay's tech stack
What does Hudson's Bay use?
Hudson's Bay (thebay.com) uses at least 13 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, Braze for marketing and New Relic for monitoring. Last checked .
- Industry
- Retail
- Based in
- Canada
- Tools found
- 13
- Categories
- 9
- Layers
- 5 of 5
- Last checked
- Oct 2026
Hudson's Bay's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
CDN & Edge
Application
3 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Monitoring
Go-to-market
2 tools, how they find and keep customers
Marketing
Ads & Pixels
Company Ops
2 tools, what the team runs on day to day
Workspace
Security & Compliance
Hudson's Bay tech stack FAQ
What tools does Hudson's Bay use?
We've found 13 tools at Hudson's Bay (thebay.com). Edge & Hosting: Cloudflare, Akamai and Fastly. Application: Google Fonts and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: Google Ads and Braze. Company Ops: Microsoft 365 and OneTrust. Last checked October 2, 2026.
What email provider does Hudson's Bay use?
Hudson's Bay uses Microsoft 365 for email and documents. We found Microsoft 365 through DNS verification records and email records.
What analytics tools does Hudson's Bay use?
Hudson's Bay uses Google Analytics and Google Tag Manager for analytics. We found Google Analytics through website code.
What marketing software does Hudson's Bay use?
Hudson's Bay uses Braze for marketing. We found Braze through website code.
Does Hudson's Bay use Microsoft 365?
Yes. We found Microsoft 365 at Hudson's Bay through DNS verification records and email records. Microsoft 365 is used by 245,233 companies we track.
How does runsonwhat know what Hudson's Bay uses?
We read public traces only: Hudson's Bay's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.