runsonwhat

Reference Desk's tech stack

What does Reference Desk use?

Reference Desk (refdesk.com) uses at least 42 tools we can see from public records, including Google Cloud for hosting, Rackspace Email for email and documents, Demandbase for sales and Google Analytics for analytics. Last checked .

Industry
Libraries
Size
1–10 employees
Based in
Platteville, United States
LinkedIn
Company page
Re-check liveVisit refdesk.com
Tools found
42
Categories
11
Layers
5 of 5
Last checked
Oct 2026

Reference Desk's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

1 tool, what the product is built with

Media & UI

Data & Observability

3 tools, what they measure and store

Monitoring

Analytics

Go-to-market

33 tools, how they find and keep customers

Marketing

Ads & Pixels

Sales & CRM

Company Ops

3 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

Companies like Reference Desk also use

Tools common among companies with a similar stack that we haven't found at Reference Desk.

Companies with a stack like Reference Desk's

Ranked by shared tools, with rare tools counting more.

Reference Desk tech stack FAQ

What tools does Reference Desk use?

As of October 2026, runsonwhat has found 42 tools at Reference Desk (refdesk.com) in public records. Edge & Hosting: Cloudflare and Google Cloud. Application: Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and Dynatrace. Go-to-market: Google Ads, LinkedIn Insight Tag and Google Ad Manager. Company Ops: reCAPTCHA, Mailgun and Rackspace Email. Last checked October 20, 2026.

What cloud does Reference Desk run on?

Reference Desk uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 76,130 companies runsonwhat tracks.

What sales tools does Reference Desk use?

The sales tools runsonwhat has found at Reference Desk are Demandbase (October 2026); no CRM shows up in Reference Desk's public records. runsonwhat found Demandbase through Demandbase code on refdesk.com. Demandbase is used by 9,682 companies runsonwhat tracks.

What email provider does Reference Desk use?

Reference Desk uses Rackspace Email for email and office software, according to runsonwhat (October 2026). runsonwhat found Rackspace Email through email records that authorize Rackspace Email. Rackspace Email is used by 6,093 companies runsonwhat tracks.

What analytics tools does Reference Desk use?

Reference Desk uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on refdesk.com. Google Analytics is used by 888,360 companies runsonwhat tracks.

What marketing software does Reference Desk use?

Reference Desk uses Brave Creators for marketing, according to runsonwhat (October 2026). runsonwhat found Brave Creators through a DNS verification record for Brave Creators. Brave Creators is used by 850 companies runsonwhat tracks.

Does Reference Desk use Google Fonts?

Yes. runsonwhat found Google Fonts at Reference Desk through Google Fonts code on refdesk.com. Google Fonts is a Media & UI tool used by 815,036 companies runsonwhat tracks.

Which companies have a tech stack similar to Reference Desk's?

The companies with the stacks most like Reference Desk's are ProSettings.net, PC Perspective, IndraStra Global and TouchArcade, according to runsonwhat (October 2026). Each shares 9 to 12 tools with Reference Desk, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Reference Desk uses?

runsonwhat reads public records only. Of the 42 tools at Reference Desk, 24 were found through code on refdesk.com, 12 through website configuration files, 3 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and refdesk.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.