Spend Cloud's tech stack
What does Spend Cloud use?
Spend Cloud (proactive.nl) uses at least 14 tools we can see from public records, including Google Cloud for hosting, Google Workspace for email and documents, Zoho for sales and Google Analytics for analytics. Last checked .
- Industry
- IT Services
- Size
- 51–200 employees
- Based in
- Haarlem, Netherlands
- Founded
- 1999
- Company page
- Tools found
- 14
- Categories
- 9
- Layers
- 4 of 5
- Last checked
- Oct 2026
Spend Cloud's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Data & Observability
3 tools, what they measure and store
Go-to-market
7 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Company Ops
2 tools, what the team runs on day to day
Workspace
Security & Compliance
Spend Cloud tech stack FAQ
What tools does Spend Cloud use?
As of October 2026, runsonwhat has found 14 tools at Spend Cloud (proactive.nl) in public records. Edge & Hosting: Cloudflare and Google Cloud. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, LinkedIn Insight Tag and Brevo. Company Ops: Google Workspace and OneTrust. Last checked October 6, 2026.
What cloud does Spend Cloud run on?
Spend Cloud uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 74,385 companies runsonwhat tracks.
What CRM does Spend Cloud use?
Spend Cloud uses Zoho for its CRM, alongside Apollo.io, according to runsonwhat (October 2026). runsonwhat found Zoho through email records that authorize Zoho. Zoho is used by 60,909 companies runsonwhat tracks.
What email provider does Spend Cloud use?
Spend Cloud uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 393,374 companies runsonwhat tracks.
What analytics tools does Spend Cloud use?
Spend Cloud uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on proactive.nl. Google Analytics is used by 815,470 companies runsonwhat tracks.
What is Spend Cloud's website built with?
Spend Cloud uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through HubSpot CMS code on proactive.nl. HubSpot CMS is used by 32,284 companies runsonwhat tracks.
Does Spend Cloud use Cloudflare?
Yes. runsonwhat found Cloudflare at Spend Cloud through Cloudflare code on proactive.nl. Cloudflare is a CDN & Edge tool used by 678,544 companies runsonwhat tracks.
How does runsonwhat know what Spend Cloud uses?
runsonwhat reads public records only. Of the 14 tools at Spend Cloud, 9 were found through code on proactive.nl, 3 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and proactive.nl about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.