PotentialSquared's tech stack
What does PotentialSquared use?
PotentialSquared (potential2.com) uses at least 18 tools we can see from public records, including Microsoft 365 for email and documents, HubSpot for sales, Google Analytics for analytics and WordPress for its website. Last checked .
- Industry
- Management Consulting
- Size
- 11–50 employees
- Based in
- Hemel Hempstead, United Kingdom
- Founded
- 2001
- Company page
- Tools found
- 18
- Categories
- 11
- Layers
- 5 of 5
- Last checked
- Oct 2026
PotentialSquared's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
Application
3 tools, what the product is built with
Frontend
Media & UI
Data & Observability
2 tools, what they measure and store
Analytics
Go-to-market
8 tools, how they find and keep customers
Marketing
Ads & Pixels
Sales & CRM
Company Ops
4 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
PotentialSquared tech stack FAQ
What tools does PotentialSquared use?
As of October 2026, runsonwhat has found 18 tools at PotentialSquared (potential2.com) in public records. Edge & Hosting: Amazon Route 53. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Apple Business and Mailchimp Transactional. Last checked October 20, 2026.
What CRM does PotentialSquared use?
PotentialSquared uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 94,510 companies runsonwhat tracks.
What email provider does PotentialSquared use?
PotentialSquared uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 713,686 companies runsonwhat tracks.
What analytics tools does PotentialSquared use?
PotentialSquared uses Google Analytics for analytics, alongside Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on potential2.com. Google Analytics is used by 886,474 companies runsonwhat tracks.
What is PotentialSquared's website built with?
PotentialSquared uses WordPress for its website, alongside Rank Math, Shopify and HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on potential2.com. WordPress is used by 599,640 companies runsonwhat tracks.
Does PotentialSquared use jQuery?
Yes. runsonwhat found jQuery at PotentialSquared through jQuery code on potential2.com. jQuery is a Frontend tool used by 919,382 companies runsonwhat tracks.
How does runsonwhat know what PotentialSquared uses?
runsonwhat reads public records only. Of the 18 tools at PotentialSquared, 9 were found through code on potential2.com, 4 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and potential2.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.