Personal's tech stack
What does Personal use?
Personal (personal.com.ar) uses at least 20 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, WhatsApp Business for customer support and Google Analytics for analytics. Last checked .
- Industry
- Mass Media
- Size
- 10,000+ employees
- Based in
- Buenos Aires, Argentina
- Founded
- 1981
- Company page
- Tools found
- 20
- Categories
- 14
- Layers
- 5 of 5
- Changes seen
- 8
Personal's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
2 tools, what the product is built with
Frontend
Data & Observability
6 tools, what they measure and store
Monitoring
Flags & Experiments
Go-to-market
3 tools, how they find and keep customers
Marketing
Ads & Pixels
Support & Docs
Company Ops
7 tools, what the team runs on day to day
Email Delivery
Workspace
Dev Tools
Security & Compliance
What changed at Personal
Recent starts and stops
- StartedAtlassian
- StartedGoogle Search Console
- StartedJumio
- StartedMicrosoft 365
- StartedMiro
- StartedAmazon SES
- StartedSpyCloud
- StartedWebex
Personal tech stack FAQ
What tools does Personal use?
As of October 2026, runsonwhat has found 20 tools at Personal (personal.com.ar) in public records. Edge & Hosting: Amazon Web Services and Amazon CloudFront. Application: React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads and WhatsApp Business. Company Ops: Microsoft 365, Atlassian and Amazon SES. Last checked October 20, 2026.
What cloud does Personal run on?
Personal uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on personal.com.ar. Amazon Web Services is used by 145,150 companies runsonwhat tracks.
What email provider does Personal use?
Personal uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 705,161 companies runsonwhat tracks.
What does Personal use for customer support?
Personal uses WhatsApp Business for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found WhatsApp Business through WhatsApp Business code on personal.com.ar. WhatsApp Business is used by 133,679 companies runsonwhat tracks.
What analytics tools does Personal use?
Personal uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on personal.com.ar. Google Analytics is used by 861,536 companies runsonwhat tracks.
What monitoring tools does Personal use?
Personal uses Dynatrace for monitoring, according to runsonwhat (October 2026). runsonwhat found Dynatrace through Dynatrace code on personal.com.ar. Dynatrace is used by 4,542 companies runsonwhat tracks.
Does Personal use Google Ads?
Yes. runsonwhat found Google Ads at Personal through Google Ads code on personal.com.ar. Google Ads is a Ads & Pixels tool used by 470,740 companies runsonwhat tracks.
Has Personal changed tools recently?
Yes. On runsonwhat's rechecks, Personal started using Atlassian, Google Search Console and Jumio (latest on October 9, 2026). A change counts only between two checks of personal.com.ar done the same way.
Which companies have a tech stack similar to Personal's?
The companies with the stacks most like Personal's are Entain, Charles Schwab, CVS Health and Aetna, according to runsonwhat (October 2026). Each shares 7 to 9 tools with Personal, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Personal uses?
runsonwhat reads public records only. Of the 20 tools at Personal, 11 were found through code on personal.com.ar, 8 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and personal.com.ar about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.