What does Michaels use?

As of October 2026, runsonwhat has found 21 tools at Michaels (michaels.com) in public records. Edge & Hosting: Amazon Web Services, Amazon CloudFront and Akamai. Application: Anthropic, OpenAI and SAP Customer Data Cloud. Go-to-market: Meta Pixel, Salesforce Marketing Cloud and Coherent Path. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 9, 2026.

Michaels uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 144,749 companies runsonwhat tracks.

Michaels uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 700,624 companies runsonwhat tracks.

Michaels uses Salesforce Marketing Cloud for marketing, alongside Coherent Path, according to runsonwhat (October 2026). runsonwhat found Salesforce Marketing Cloud through a subdomain that points at Salesforce Marketing Cloud. Salesforce Marketing Cloud is used by 5,266 companies runsonwhat tracks.

Michaels uses SAP Customer Data Cloud for sign-in and identity, according to runsonwhat (October 2026). runsonwhat found SAP Customer Data Cloud through a subdomain that points at SAP Customer Data Cloud. SAP Customer Data Cloud is used by 818 companies runsonwhat tracks.

Yes. runsonwhat found Meta Pixel at Michaels through a DNS verification record for Meta Pixel. Meta Pixel is a Ads & Pixels tool used by 382,799 companies runsonwhat tracks.

Yes. runsonwhat has found Anthropic and OpenAI at Michaels; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Michaels may use more AI tools than these.

The companies with the stacks most like Michaels' are Famous-Barr, Lands' End, Dana Buchman and Bloomingdale's, according to runsonwhat (October 2026). Each shares 9 to 15 tools with Michaels, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 21 tools at Michaels, 10 were found through DNS records, 7 through subdomains that point at the vendor and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and michaels.com about monthly.