runsonwhat

Soma's tech stack

What does Soma use?

Soma (soma.com) uses at least 29 tools we can see from public records, including Vercel for hosting, Microsoft 365 for email and documents, AppsFlyer for analytics and Contentstack for its website. Last checked .

Industry
Retail
Founded
2004
Re-check liveVisit soma.com
Tools found
29
Categories
15
Layers
5 of 5
Last checked
Oct 2026

Soma's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

5 tools, what the product is built with

Frontend

Auth & Identity

AI

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Data Pipeline

Go-to-market

6 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Company Ops

9 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Security & Compliance

Companies like Soma also use

Tools common among companies with a similar stack that we haven't found at Soma.

Companies with a stack like Soma's

Ranked by shared tools, with rare tools counting more.

More Retail companies

Other Retail companies we've checked.

Soma tech stack FAQ

What tools does Soma use?

We've found 29 tools at Soma (soma.com). Edge & Hosting: Amazon CloudFront, Vercel and Google Cloud. Application: Anthropic, Next.js and Tailwind CSS. Data & Observability: Atlassian Statuspage, Adobe Experience Platform Tags and AppsFlyer. Go-to-market: Meta Pixel, Salesforce Marketing Cloud and Contentstack. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 3, 2026.

What cloud does Soma run on?

Soma uses Vercel and Google Cloud for hosting. We found Vercel through website code.

What email provider does Soma use?

Soma uses Microsoft 365, Google Workspace and Apple Business for email and documents. We found Microsoft 365 through DNS verification records and email records.

What analytics tools does Soma use?

Soma uses AppsFlyer and Adobe Experience Platform for analytics. We found AppsFlyer through website code.

What CMS does Soma use?

Soma uses Contentstack for its website. We found Contentstack through website code.

What marketing software does Soma use?

Soma uses Salesforce Marketing Cloud, Epsilon and Coherent Path for marketing. We found Salesforce Marketing Cloud through custom domain.

Does Soma use Microsoft 365?

Yes. We found Microsoft 365 at Soma through DNS verification records and email records. Microsoft 365 is used by 245,233 companies we track.

How does runsonwhat know what Soma uses?

We read public traces only: Soma's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.