IRL Digital Ltd's tech stack
What does IRL Digital Ltd use?
IRL Digital Ltd (irlmerch.com) uses at least 7 tools we can see from public records, including Netlify for hosting, Fathom for analytics, Microsoft 365 for email and documents and Cloudflare for content delivery. Last checked .
- Industry
- Retail
- Size
- 1–10 employees
- Based in
- London, United Kingdom
- Founded
- 2014
- Company page
- Tools found
- 7
- Categories
- 5
- Layers
- 4 of 5
- Last checked
- Nov 2026
IRL Digital Ltd's stack, layer by layer
Of 7 tools, 5 came from website code, 1 from DNS records and 1 from email records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
2 tools, what the product is built with
Frontend
Data & Observability
2 tools, what they measure and store
Analytics
Company Ops
1 tool, what the team runs on day to day
Workspace
Companies like IRL Digital Ltd also use
Tools common among companies with a similar stack that we haven't found at IRL Digital Ltd.
Companies with a stack like IRL Digital Ltd's
Ranked by shared tools, with rare tools counting more.
Melbourne MintRetail · 11–50 people4in common
WPZOOMInternet · 1–10 people3in common
MKTGMarketing and Advertising · 5,001–10,000 people4in common
Marshall UniversityHigher Education · 1,001–5,000 people5in common
AHM InsightsManagement Consulting · 11–50 people4in common
RosenborgSports · 11–50 people4in common
White Rose Janitorial Services LTDFacilities Services · 201–1,000 people3in common
RedoclySoftware · 11–50 people2in common
More Retail companies
Other Retail companies we've checked.
IRL Digital Ltd tech stack FAQ
What tools does IRL Digital use?
As of November 2026, runsonwhat has found 7 tools at IRL Digital (irlmerch.com) in public records. Edge & Hosting: Cloudflare and Netlify. Application: Tailwind CSS and Gatsby. Data & Observability: Google Analytics and Fathom. Company Ops: Microsoft 365. Last checked November 5, 2026.
What cloud does IRL Digital run on?
IRL Digital uses Netlify for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Netlify through Netlify code on irlmerch.com. Netlify is used by 12,231 companies runsonwhat tracks.
What email provider does IRL Digital use?
IRL Digital uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 727,583 companies runsonwhat tracks.
What analytics tools does IRL Digital use?
IRL Digital uses Google Analytics for analytics, alongside Fathom, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on irlmerch.com. Google Analytics is used by 905,546 companies runsonwhat tracks.
Does IRL Digital use Cloudflare?
Yes. runsonwhat found Cloudflare at IRL Digital through DNS records that point at Cloudflare and email records. Cloudflare is a CDN & Edge tool used by 729,482 companies runsonwhat tracks.
Which companies have a tech stack similar to IRL Digital's?
The companies with the stacks most like IRL Digital's are Melbourne Mint, WPZOOM, MKTG and Marshall University, according to runsonwhat (November 2026). Each shares 3 to 5 tools with IRL Digital, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what IRL Digital uses?
runsonwhat reads public records only. Of the 7 tools at IRL Digital, 5 were found through code on irlmerch.com, 1 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and irlmerch.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.