runsonwhat

Initial Incentives's tech stack

What does Initial Incentives use?

Initial Incentives (initialgames.com) uses at least 15 tools we can see from public records, including Google Analytics for analytics, WordPress for its website, MailerLite for marketing and reCAPTCHA for security. Last checked .

“Effortless Full-Service Merch Solutions for Leading Brands”

Industry
Marketing and Advertising
Size
11–50 employees
Based in
London, United Kingdom
Founded
2010
LinkedIn
Company page
Re-check liveVisit initialgames.com
Tools found
15
Categories
7
Layers
5 of 5
Changes seen
18

Initial Incentives's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

DNS

Application

6 tools, what the product is built with

Frontend

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

3 tools, how they find and keep customers

Website & CMS

Marketing

Company Ops

2 tools, what the team runs on day to day

Security & Compliance

What changed at Initial Incentives

Recent starts and stops

  1. StartedAdobe Fonts
  2. StartedCookieYes
  3. StartedFlipsnack
  4. StartedGoogle Analytics
  5. StartedGoDaddy
  6. StartedGoogle Fonts
  7. StartedGoogle Tag Manager
  8. StartedHotjar
  9. StartedjQuery
  10. StartedMailerLite
  11. StoppedMicrosoft 365
  12. StoppedNS1

Companies like Initial Incentives also use

Tools common among companies with a similar stack that we haven't found at Initial Incentives.

Companies with a stack like Initial Incentives's

Ranked by shared tools, with rare tools counting more.

More Marketing and Advertising companies

Other Marketing and Advertising companies we've checked.

Initial Incentives tech stack FAQ

What tools does Initial Incentives use?

As of October 2026, runsonwhat has found 15 tools at Initial Incentives (initialgames.com) in public records. Edge & Hosting: GoDaddy. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, WooCommerce and MailerLite. Company Ops: reCAPTCHA and CookieYes. Last checked October 23, 2026.

What analytics tools does Initial Incentives use?

Initial Incentives uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on initialgames.com. Google Analytics is used by 886,643 companies runsonwhat tracks.

What is Initial Incentives's website built with?

Initial Incentives uses WordPress for its website, alongside WooCommerce, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on initialgames.com. WordPress is used by 599,678 companies runsonwhat tracks.

What marketing software does Initial Incentives use?

Initial Incentives uses MailerLite for marketing, according to runsonwhat (October 2026). runsonwhat found MailerLite through MailerLite code on initialgames.com. MailerLite is used by 15,709 companies runsonwhat tracks.

Does Initial Incentives use jQuery?

Yes. runsonwhat found jQuery at Initial Incentives through jQuery code on initialgames.com. jQuery is a Frontend tool used by 919,445 companies runsonwhat tracks.

Has Initial Incentives changed tools recently?

Yes. On runsonwhat's rechecks, Initial Incentives started using Adobe Fonts, CookieYes and Flipsnack (latest on October 23, 2026) and stopped using Microsoft 365, NS1 and Squarespace (latest on October 23, 2026). A change counts only between two checks of initialgames.com done the same way.

Which companies have a tech stack similar to Initial Incentives's?

The companies with the stacks most like Initial Incentives' are Gold Bond, Openpath, Aftemarket Automotivo and Herlom Internacional SA De Cv, according to runsonwhat (October 2026). Each shares 2 to 8 tools with Initial Incentives, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Initial Incentives uses?

runsonwhat reads public records only. Of the 15 tools at Initial Incentives, 14 were found through code on initialgames.com, 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and initialgames.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.