DIRTT's tech stack
What does DIRTT use?
DIRTT (ice-edge.com) uses at least 22 tools we can see from public records, including Microsoft 365 for email and documents, Zendesk for customer support, Google Analytics for analytics and Storyblok for its website. Last checked .
- Industry
- Software
- Size
- 51–200 employees
- Based in
- Calgary, Canada
- Founded
- 2004
- Company page
- Tools found
- 22
- Categories
- 14
- Layers
- 5 of 5
- Last checked
- Oct 2026
DIRTT's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
2 tools, what the product is built with
Frontend
Media & UI
Data & Observability
4 tools, what they measure and store
Go-to-market
5 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Support & Docs
Company Ops
10 tools, what the team runs on day to day
Workspace
Collaboration
Dev Tools
Finance & Legal
Security & Compliance
DIRTT tech stack FAQ
What tools does DIRTT use?
As of October 2026, runsonwhat has found 22 tools at DIRTT (ice-edge.com) in public records. Edge & Hosting: Amazon CloudFront. Application: Google Maps and Gatsby. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, LinkedIn Insight Tag and Zendesk. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 16, 2026.
What email provider does DIRTT use?
DIRTT uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 701,710 companies runsonwhat tracks.
What does DIRTT use for customer support?
DIRTT uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on ice-edge.com. Zendesk is used by 40,934 companies runsonwhat tracks.
What analytics tools does DIRTT use?
DIRTT uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ice-edge.com. Google Analytics is used by 853,379 companies runsonwhat tracks.
What is DIRTT's website built with?
DIRTT uses Storyblok for its website, according to runsonwhat (October 2026). runsonwhat found Storyblok through Storyblok code on ice-edge.com. Storyblok is used by 2,453 companies runsonwhat tracks.
What marketing software does DIRTT use?
DIRTT uses Ahrefs for marketing, according to runsonwhat (October 2026). runsonwhat found Ahrefs through Ahrefs code on ice-edge.com. Ahrefs is used by 22,994 companies runsonwhat tracks.
Does DIRTT use Google Ads?
Yes. runsonwhat found Google Ads at DIRTT through Google Ads code on ice-edge.com. Google Ads is a Ads & Pixels tool used by 461,054 companies runsonwhat tracks.
Which companies have a tech stack similar to DIRTT's?
The companies with the stacks most like DIRTT's are Thrillworks, autone, Electra and Björn Borg Retail, according to runsonwhat (October 2026). Each shares 6 to 11 tools with DIRTT, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what DIRTT uses?
runsonwhat reads public records only. Of the 22 tools at DIRTT, 12 were found through code on ice-edge.com, 7 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ice-edge.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.