IAB's tech stack
What does IAB use?
IAB (iab.net) uses at least 20 tools we can see from public records, including Microsoft 365 for email and documents, HubSpot for sales, Google Analytics for analytics and WordPress for its website. Last checked .
- Company page
- Tools found
- 20
- Categories
- 12
- Layers
- 5 of 5
- Last checked
- Oct 2026
IAB's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
3 tools, what the product is built with
Data & Observability
2 tools, what they measure and store
Go-to-market
8 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
IAB tech stack FAQ
What tools does IAB use?
As of October 2026, runsonwhat has found 20 tools at IAB (iab.net) in public records. Edge & Hosting: Cloudflare. Application: jQuery and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, SendGrid and Amazon SES. Last checked October 20, 2026.
What CRM does IAB use?
IAB uses HubSpot for its CRM, alongside Calendly, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on iab.net. HubSpot is used by 95,191 companies runsonwhat tracks.
What email provider does IAB use?
IAB uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 716,078 companies runsonwhat tracks.
What analytics tools does IAB use?
IAB uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on iab.net. Google Analytics is used by 893,853 companies runsonwhat tracks.
What is IAB's website built with?
IAB uses WordPress for its website, alongside Yoast SEO and WooCommerce, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on iab.net. WordPress is used by 602,108 companies runsonwhat tracks.
Does IAB use jQuery?
Yes. runsonwhat found jQuery at IAB through jQuery code on iab.net. jQuery is a Frontend tool used by 923,201 companies runsonwhat tracks.
How does runsonwhat know what IAB uses?
runsonwhat reads public records only. Of the 20 tools at IAB, 12 were found through code on iab.net, 4 through DNS records, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and iab.net about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.