HELM's tech stack
What does HELM use?
HELM (helmag.com) uses at least 23 tools we can see from public records, including HubSpot for sales, Matomo for analytics, Pardot for marketing and SAP SuccessFactors for hiring and HR. HELM started using JW Player in Nov 2026. Last checked .
- Size
- 1,001–5,000 employees
- Based in
- Germany
- Founded
- 1900
- Company page
- Tools found
- 23
- Categories
- 13
- Layers
- 5 of 5
- Changes seen
- 2
HELM's stack, layer by layer
Of 23 tools, 9 came from website code, 8 from DNS verification records, 4 from email records and 2 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
DNS
Application
8 tools, what the product is built with
Data & Observability
1 tool, what they measure and store
Analytics
Go-to-market
5 tools, how they find and keep customers
Marketing
Ads & Pixels
Sales & CRM
Company Ops
8 tools, what the team runs on day to day
Workspace
People & HR
Finance & Legal
Security & Compliance
What changed at HELM
Companies like HELM also use
Tools common among companies with a similar stack that we haven't found at HELM.
Companies with a stack like HELM's
Ranked by shared tools, with rare tools counting more.
RavensburgerPublishing · 1,001–5,000 people7in common
McDermott Will & Schulte LLC1,001–5,000 people7in common
Brio ABConsumer Goods · 51–200 people5in common
L.E.K. ConsultingBusiness and Other Management Consultancy Activities9in common
Kao CorporationCosmetics · 5,001–10,000 people5in common
Alliance Defending Freedomadflegal.org7in common
Arnold & Porterarnoldporter.com11in common
The Institute of Internal Auditorstheiia.org10in common
HELM tech stack FAQ
What tools does HELM use?
As of November 2026, runsonwhat has found 23 tools at HELM (helmag.com) in public records. Edge & Hosting: GoDaddy. Application: Vimeo, YouTube and GSAP. Data & Observability: Matomo. Go-to-market: Microsoft Ads, Mailchimp and HubSpot. Company Ops: Microsoft 365, Apple Business and DocuSign. Last checked November 1, 2026.
What CRM does HELM use?
HELM uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 97,136 companies runsonwhat tracks.
What email provider does HELM use?
HELM uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on helmag.com. Microsoft 365 is used by 727,583 companies runsonwhat tracks.
What analytics tools does HELM use?
HELM uses Matomo for analytics, according to runsonwhat (November 2026). runsonwhat found Matomo through Matomo code on helmag.com. Matomo is used by 35,768 companies runsonwhat tracks.
What marketing software does HELM use?
HELM uses Mailchimp for marketing, alongside Pardot, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 118,360 companies runsonwhat tracks.
What does HELM use for hiring and HR?
HELM uses SAP SuccessFactors for hiring and HR, according to runsonwhat (November 2026). runsonwhat found SAP SuccessFactors through a subdomain that points at SAP SuccessFactors. SAP SuccessFactors is used by 3,242 companies runsonwhat tracks.
Does HELM use Vimeo?
Yes. runsonwhat found Vimeo at HELM through Vimeo code on helmag.com. Vimeo is a Media & UI tool used by 458,845 companies runsonwhat tracks.
Does HELM use AI tools?
Yes. runsonwhat has found Anthropic and DeepL at HELM; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so HELM may use more AI tools than these.
Has HELM changed tools recently?
Yes. On runsonwhat's rechecks, HELM started using JW Player and Matomo (latest on November 1, 2026). A change counts only between two checks of helmag.com done the same way.
Which companies have a tech stack similar to HELM's?
The companies with the stacks most like HELM's are Ravensburger, McDermott Will & Schulte, Brio and L.E.K. Consulting, according to runsonwhat (November 2026). Each shares 5 to 9 tools with HELM, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what HELM uses?
runsonwhat reads public records only. Of the 23 tools at HELM, 9 were found through code on helmag.com, 9 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and helmag.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.