runsonwhat

Penske's tech stack

What does Penske use?

Penske (gopenske.com) uses at least 25 tools we can see from public records, including Demandbase for sales, Google Analytics for analytics, Marketo for marketing and Dynatrace for monitoring. Last checked .

Industry
Renting
Size
10,000+ employees
Based in
Reading, United States
Founded
1969
LinkedIn
Company page
Re-check liveVisit gopenske.com
Tools found
25
Categories
11
Layers
5 of 5
Last checked
Oct 2026

Penske's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

Application

1 tool, what the product is built with

Media & UI

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Data Pipeline

Go-to-market

10 tools, how they find and keep customers

Marketing

Ads & Pixels

Sales & CRM

Company Ops

7 tools, what the team runs on day to day

Collaboration

Dev Tools

Security & Compliance

Companies like Penske also use

Tools common among companies with a similar stack that we haven't found at Penske.

Companies with a stack like Penske's

Ranked by shared tools, with rare tools counting more.

Penske tech stack FAQ

What tools does Penske use?

As of October 2026, runsonwhat has found 25 tools at Penske (gopenske.com) in public records. Edge & Hosting: Cloudflare and Fastly. Application: Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Adobe Experience Platform Tags. Go-to-market: Meta Pixel, LinkedIn Insight Tag and Microsoft Xandr. Company Ops: Atlassian, GlobalSign and Proofpoint. Last checked October 9, 2026.

What sales tools does Penske use?

The sales tools runsonwhat has found at Penske are Demandbase (October 2026); no CRM shows up in Penske's public records. runsonwhat found Demandbase through Demandbase code on gopenske.com. Demandbase is used by 9,481 companies runsonwhat tracks.

What analytics tools does Penske use?

Penske uses Google Analytics for analytics, alongside Google Tag Manager and Adobe Experience Platform, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on gopenske.com. Google Analytics is used by 850,223 companies runsonwhat tracks.

What marketing software does Penske use?

Penske uses Marketo for marketing, according to runsonwhat (October 2026). runsonwhat found Marketo through a subdomain that points at Marketo and code on gopenske.com. Marketo is used by 8,681 companies runsonwhat tracks.

What monitoring tools does Penske use?

Penske uses Dynatrace for monitoring, according to runsonwhat (October 2026). runsonwhat found Dynatrace through a DNS verification record for Dynatrace. Dynatrace is used by 4,451 companies runsonwhat tracks.

Does Penske use Cloudflare?

Yes. runsonwhat found Cloudflare at Penske through Cloudflare code on gopenske.com. Cloudflare is a CDN & Edge tool used by 691,528 companies runsonwhat tracks.

Which companies have a tech stack similar to Penske's?

The companies with the stacks most like Penske's are Carrefour, BNY, FIS Global and KPMG International | Home, according to runsonwhat (October 2026). Each shares 7 to 16 tools with Penske, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Penske uses?

runsonwhat reads public records only. Of the 25 tools at Penske, 17 were found through code on gopenske.com, 6 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and gopenske.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.