Gen Lending's tech stack
What does Gen Lending use?
Gen Lending (genlending.com) uses at least 10 tools we can see from public records, including HubSpot for sales, Google Analytics for analytics and Cloudflare for content delivery. Last checked .
- Industry
- Financial Services
- Size
- 201–1,000 employees
- Based in
- Folsom, United States
- Company page
- Tools found
- 10
- Categories
- 6
- Layers
- 4 of 5
- Last checked
- Oct 2026
Gen Lending's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
2 tools, what the product is built with
Frontend
Media & UI
Data & Observability
3 tools, what they measure and store
Go-to-market
4 tools, how they find and keep customers
Sales & CRM
Companies like Gen Lending also use
Tools common among companies with a similar stack that we haven't found at Gen Lending.
Companies with a stack like Gen Lending's
Ranked by shared tools, with rare tools counting more.
Toronto HydroElectricity Supply Company6in common
PensionsBCPension3in common
Bama GruppenAgribusiness · 1,001–5,000 people5in common
RenesasPower Electronics6in common
Logitech GComputer · 51–200 people5in common
LinklatersLaw Practice · 1,001–5,000 people5in common
U.S. BancorpFinancial Services · 10,000+ people6in common
Charlotte Hungerford HospitalHealthcare · 1,001–5,000 people7in common
Gen Lending tech stack FAQ
What tools does Gen Lending use?
As of October 2026, runsonwhat has found 10 tools at Gen Lending (genlending.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Siteimprove. Go-to-market: Google Ads, Meta Pixel and HubSpot. Last checked October 16, 2026.
What CRM does Gen Lending use?
Gen Lending uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on genlending.com. HubSpot is used by 92,278 companies runsonwhat tracks.
What analytics tools does Gen Lending use?
Gen Lending uses Google Analytics for analytics, alongside Google Tag Manager and Siteimprove, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on genlending.com. Google Analytics is used by 853,462 companies runsonwhat tracks.
Does Gen Lending use jQuery?
Yes. runsonwhat found jQuery at Gen Lending through jQuery code on genlending.com. jQuery is a Frontend tool used by 897,898 companies runsonwhat tracks.
Which companies have a tech stack similar to Gen Lending's?
The companies with the stacks most like Gen Lending's are Toronto Hydro, PensionsBC, Bama Gruppen and Renesas, according to runsonwhat (October 2026). Each shares 3 to 6 tools with Gen Lending, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Gen Lending uses?
runsonwhat reads public records only. Of the 10 tools at Gen Lending, 9 were found through code on genlending.com, 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and genlending.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.